SEO Practices That are Still Very Important.
SEO is by far the most talked about, searched for and read about topic for web entrepreneurs.
And so it should be, considering how vital it is to get it right for your business!
What’s puzzling, however, is that there are so many myths and misconceptions about SEO floating about. I mean, we all want to get SEO right, so why do these myths live on, acquiring the status of urban legend?
Some of them are hilarious, but some can really hurt you. They can keep you from improving your search traffic and website rankings, and hinder your best content marketing efforts.
Personally, I would hate to spend weeks perfecting one aspect of SEO only to realize a month later that it’s not even considered important by Google (and I’m sure you would, too!)
So I thought I’d write this post to debunk some of the most common SEO myths I’ve come across, and explain why you need to stop believing them today.
Fast-talking SEO consultants charge astronomical fees to provide services without any explanations that do almost nothing and may even penalize your website.
SEO is not a scam. Check out Moz’s organic search improvement over SEO efforts of three years. Sadly this myth probably came into existence because there are many dodgy SEO companies out there that make a profit spamming sites with your links, leading to a quick increase in rankings that rapidly drops when the sites linking to your site are deemed to be spammers by Google.
However just because there are unethical SEO companies that promise you top rankings in Google then leave you high and dry, that doesn’t mean SEO isn’t legit or ‘real’.
It’s a continual investment, but it’s worth it. Just stop making silly SEO mistakes and keep the quality work up.d in the false idea that SEO involves quick and easy wins with little effort.
It doesn’t. It’s a continual investment, but it’s worth it.
Just stop making silly SEO mistakes and keep the quality work up.
2. The myth:
Every time Google updates its organic search ranking algorithm, you need to make changes to your site as soon as possible to stay ahead! The reality: Every search engine out there is continuously working to improve its search algorithms – Google alters its search algorithm approximately 500 times a year.
The only updates you need to worry about are the major algorithm updates.
When these happen, the smart thing to do is wait and see if your site has been impacted. More often than not, if you are doing SEO right, your site won’t have been impacted negatively anyway, and you.
If it’s an update that the search engine will stick to, you will soon hear about best practices for adjustments from the company itself anyway.could even see a boost!
There’s no such thing as the perfect search algorithm, so updates will always be around. Try to wait to react, read credible sources about what the update involves, and give yourself a couple of days or even weeks to make adjustments if necessary.
If it’s an update that the search engine will stick to, you will soon hear about best practices for adjustments from the company itself anyway.
3. The myth:
You don’t need to worry about optimizing your content for other search engines if you’ve optimized it for Google.
Google search may comprise more than 60% of the search market, but Bing’s share is improving steadily. Bing is a great example of a website that works slightly different from Google and deserves your attention.
Bing doesn’t value backlinks as much as Google: instead, it compiles rankings based on user engagement, social signals, click-through rates, page authority and keyword domains.
Google doesn’t use metrics such as Facebook shares or Twitter Followers directly in search rankings.
So you can clearly see that if you only optimize for Google, you’re not covered for Bing.
If you are targeting exposure to 100% of web traffic, you should optimize for at least the top 3 search engines.
4. The myth:
Using H1 tags is a must-do when it comes to good SEO practice.
This is not at all true, technically.
Whereas H1 tags do help to make content more organized for the reader and also make it easier for web developers to design your website, they don’t contribute to SEO directly.
Former Google software engineer Matt Cutts says in this video that it doesn’t matter whether you use H1 or H2. What matters is that your page contains relevant and useful information that will address the needs of your users.
5. The myth:
All you need to do is create high-quality, useful content to rank well in search results without much help from SEO.
Content is like one of many directors sitting on a board, waiting to make a joint decision.
The other directors are equally powerful: some of them include quality backlinks, user experience and responsive design. If your whole website isn’t optimized, crawlers could struggle to even find your content, which means it won’t show up in results at all.
Focus on content, for sure, but don’t be myopic about it, as you’ve got to take care of the user experience on the whole.
To discover more about the myths and reality of genuine SEO practice please click the link below. I have chosen 5 of the myths that I feel are the most current for me personally. There are actually 11 so click the link and find out more on this important issue of content optimization.