The Best Way to Build a Responsive Opt-In Email List
If you’re in business on the Internet to make a profit, then you’re probably aware of how significant an opt in email list of prospects is to your success.
But what if you don’t want to spend countless hours each and every week promoting, writing and managing a continuous email publication?
Well, here’s a relatively-unused strategy you can apply to nurture a list of prospects that not only trust you, but are also eager for more of your expertise.
And that’s *without* facing the daunting task of writing a newsletter issue every week, draining valuable hours of your business day
“What is it?” you ask…
It’s simple! You use an autoresponder to store a pre-written newsletter publication. You can then let the autoresponder send out the pre-written issues to every one of your subscribers every week like clockwork.
“But Doesn’t This Result in Far More Work?”
At first, yes, it may seem like a lot of work. But the secret is using your time *wisely*. Sure, you can write an issue each week… but when time permits, you could set up 3 issues all at once, thus not needing to write anything for the next three weeks (assuming you set each issue to go out weekly).
If you have your material to source information from (such as your own info-products) then this strategy will come in very handy and free up a lot of your time.
Instead of being forced to write a newsletter issue on a weekly basis, you can in fact write each issue in your own time, and simply add it to autoresponder for your subscribers to receive when necessary.
The best part is that your subscribers always get to read all of your issues no matter when they subscribe. And after setting up a certain number of issues, you can decide to stop writing and follow what I call the “read as I write” routine, where there is no set interval for future issues.
Of course, you can write an issue every week, but you may be more comfortable sending out an email whenever you have something to say, or perhaps a new article to send.
Remember, despite what the gurus tell you, there are no golden rules when it comes to developing your email list.
Build a Profitable Subscriber List
Why it is some people are incredibly successful at utilizing the power of the Internet in their marketing while others can’t seem to figure out the winning formula?
How often do entrepreneurs and salespeople look for that next magic formula to build their business and increasing revenues, never quite making any of it work?
Many people make it much more difficult to succeed than it need be while others know exactly what to do … and they do it.
Ask anyone who has effectively integrated the use of the Internet into their overall marketing strategy and they will tell you success in building your business, both online and off, is about systems and having an opt in email list is essential to your success.
Simple as that!
Developing and utilizing systems is nothing new. Yet, the great search for the pot-of-gold at the end of the rainbow and getting-rich-quick continues.
The place you’ll find more gold than virtually anywhere else is in doing something many people just don’t find appealing. It is in developing and maintaining a solid database.
Unfortunately, many people don’t find database management “sexy” enough. So they continually buy into that next “secret formula.”
Fact is, with a well-groomed database you can increase your revenues and decrease your marketing costs. You can build customer relations and keep your name fresh in the minds of your market by keeping in touch. This establishes excellent position within your market.
Most people would be amazed at how simple it is to build an incredibly profitable database by applying a few simple strategies. Remember, simple is not always easy. It will take time, commitment and focus.
Bigger is not necessarily better when it comes to your database. Depending on your industry and what you sell you may be well served to focus on the few dozen or few hundred who want to buy from you rather than thousands who couldn’t care less about what you offer.
On the other hand, there will be situations where building a massive list is exactly what you need to do. Especially if you have mass quantity products you are selling at a very low price. Then you may want to go for the numbers.
Driving traffic to your site is an ongoing process as is building and maintaining your opt in email list. If you are serious about using the Internet in your marketing you need to lay the groundwork to optimize your opportunities.
-Develop a fully operational web site
-Have a way to capture contact information such as a sign up form
-Give people a reason for leaving their contact information such as an Ezine, free report or ebook, an article of interest to your target market or anything that is of benefit to the reader
-Develop a series of content driven messages that address your customers’ needs
-Keep your name in front of your market consistently without being annoying
-Write and distribute articles to various online resources pertinent to your market
-Create a resource box containing your web address
-Do not make the articles a hard sell. Rather, provide information that positions you as a resource before you are a vendor
-Develop a list of forums and discussion groups you can participate in
-Commit to the long-term.
By focusing on developing a solid database and providing incredible value to your market you can and will achieve success in your business.
Simple Solutions for your Email Marketing
Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I’ve spent the past two years trying to find a great way of doing this.
Only over the course of the past few months have I found any “get rich quick” programs worth buying. I’ve been trying to make money online for a long time.
I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn’t require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.
Now, I’ve seen a lot of “get rich quick” programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Even if they were making $2000/day with Google Adsense, it’d be because they had high- traffic websites with a lot of quality content.
I’d know, because in one whole month, I never even made half of what they promised I’d make daily with their programs. Maybe you’ve already been scammed by one of these charlatans.
Anyway, I finally got sick of what was being offered.
I decided I’d look through the all of the “get rich quick” programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free.
Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the download section.
Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.
I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work.
Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!
Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly.
Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!
Just because email is so fast and convenient, that doesn’t mean you should give up professionalism and polish!
FIRST IMPRESSIONS COUNT. I recently looked over a few emailed applications, and let me tell you, it was an eye-opening experience! Here are a few examples of how *not* to do things…
One person simply forwarded the job description to the hiring company. There was no explanatory letter, no name (just some garbled email address), and no nothing. Why should a company want to hire someone who can’t be bothered to make an effort?
Several people got the name of the hiring party wrong. Some misspelled it; others substituted someone else’s name.
Spelling mistakes, typos, grammatical errors, and formatting problems like you wouldn’t believe.
It almost goes without saying that you should always follow the application instructions provided. If you’re inquiring or applying for a job – regardless of whether it’s online or in the ‘real world’ – there are certain rules of etiquette that apply:
GREET THE PERSON. Don’t just barge in and start writing. A simple Dear …. is great.
CHECK YOUR SPELLING AND GRAMMAR. It takes just a few minutes. If you are not confident about doing this yourself, ask a friend or family member to check it over for you.
BE COURTEOUS! Don’t make demands. Remember that the *only* thing the hiring manager sees is your email – he or she can’t see your facial expressions or body language, so take extra care in the words you select and how you put them together.
FORMAT YOUR EMAIL TO 60 CHARACTERS PER LINE. Many email programs automatically ‘word-wrap’ somewhere between 60 and 70 characters. Add a hard return when you reach 60 characters on a line; this will ensure the company gets a nicely formatted application, just like you intended.
TELL THEM HOW TO CONTACT YOU. As the bare minimum, leave your phone number and email address.
AND FOR GOODNESS SAKE, TELL THEM YOUR *NAME*. This is so obvious it’s painful, yet I’ve seen dozens of applications there are not signed. Always end your letter with ‘Sincerely’, ‘Regards’ or ‘Yours Truly’, and then sign your name.
Competition in the home based business field is fierce, and customers can afford to be choosy. Don’t give them a reason to pass you by! Professionalism still counts – especially on the internet.