Online Marketing Business Strategies
If you’re thinking of starting your own online marketing business from home make sure you start something that you will enjoy. This is really just common sense and would apply to many things in life both online and offline.
However, often people associate an online business with “easy money” or “quick success”.
In reality, very few online businesses are this kind (at least none that I’ve found).
So what does enjoyment have to do with this?
Most people starting a home business do not realize how much time is going to be required. It may not be a lot at first, but it needs to be consistent probably even daily.
Committing this amount of time to something you have no interest in is not going to last very long.
Something other than money needs to keep you interested and motivated. Money is certainly a factor, but should not be the only satisfaction.
Since an online business requires a computer you first need to decide if you enjoy using a computer. Now granted, computers have become a necessary part of most people’s lives – everybody uses them.
A home business however requires hours of time working with a computer. “Strange” problems while emailing and clicking websites, working with multiple windows, and so forth are part of normal procedures.
Secondly, the process of internet marketing requires a set of skills that you will need to develop. Most people starting out do not have all of these skills. That doesn’t matter; most people can acquire these skills.
You just need to enjoy stretching yourself and learning new things. You may not do them right the first time but perseverance will help perfect them. An ability to grow in this area is a requirement.
There are many “help” books, materials and online tutorials available to help you. If you’re initially skeptical about spending money online for these resources many, if not all, bookstores and libraries will have the tools needed to assist you in learning how to develop these skills.
Finally, the product or service itself that you are marketing needs to interest you.
If it is something that you do not believe in or recommend then find something else.
If you think that maybe starting an online marketing business is for you, then I suggest you start with a well established organization which have people available to assist you.
This will help you to grow and learn various marketing techniques without all the trial and error involve if you go it alone.
An online home business can be a rewarding experience, both financially and personally. Many of the world’s most successful businesses have begun as a hobby.
Probably the most popular company that actually began as a hobby is the major online auction site of E Bay. Other well-known companies that were hobbies first include Dell Computers, Famous Amos Cookies, and Wendy’s.
If you’ve been considering starting your own business, but haven’t determined exactly what that business should be, think about the types of activities you enjoy doing.
What are your hobbies?
Do you enjoy hiking through the woods, or jogging around the track?
Maybe you enjoy writing poetry or painting ceramics.
Regardless of your particular hobby, there is a way for you to profit from your experience and knowledge.
Many entrepreneurs-to-be don’t have much for start-up capital. In fact, one of the most common reasons for considering a new business is because people are attempting to make more money to pay off existing debt and be able to afford more entertainment in their lives.
While there are many businesses that would require a hefty initial investment, there are also hundreds of businesses you can begin right now that are related to your hobby in some way, that don’t require much of a financial investment at all.
Of course, you’ll need to invest your time, energy and devotion. These three components are essential to help you on the path to a successful business venture.
Low Investment Hobby Business Ideas
If you are new to online marketing and maybe to the internet in general, you may want to start with an affiliate program.
An affiliate program allows you to earn commission on the sales you generate for someone else’s product.
If your hobby involves playing poker, you could join one of the many online poker room affiliate programs (for free) and get your feet wet, learning how to use the internet to market a product, how to generate traffic and turn website visitors into buying customers.
Once you’ve learned a few tricks of the trade, you can move on to actually creating your own business, rather than earning a commission by promoting someone else’s!
Audio & Written interviews
If you have a hobby that features famous individuals, you could start a business by interviewing people and distributing the audio recordings of the interviews online.
You could write out the interviews and sell to magazines or newspapers, or industry specific trade publications involving your hobby.
For example, if you want to do something that involves surfing, find and interview Kelly Slater, or someone who has surfed with Kelly.
If your hobby involves the creation of things, you can develop your own product line and sell them via a website, such as eBay or Gumtree
In order to keep your start-up investment small, you’ll want to only make a few items for display purposes, and then make products when they are ordered from customers.
Look for wholesale places to purchase your raw materials, in order to gain a larger profit when you sell the finished product.
Nowadays there is very little that cannot be sold over the Internet.
There are millions of shoppers online, purchasing everything from books to computers to cars to real estate to jet airplanes to clothing. Absolutely anything you can name it’s there for every type of consumer.
If you can imagine it, someone will figure out how to sell it online.
Internet marketing research firms predict that online revenues will range in the trillion dollars by the end of decade, if we haven’t reached there already. They also predict that the number of online consumers will grow at an incredible rate as well.
There is enough evidence out there to convince you that your business must have a website.
Let me simplify one point:
The point to be made here is that you should at the very least have a presence on the internet so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
That said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously.
Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer.
One of the great things about the Internet is that it has levelled the playing field when it comes to competing with the large corporations.
As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.
The opposite is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility.
A small operation can greatly benefit from a website, because size does not matter.
If you are a one-man show or a ten thousand employee corporate giant; if you do not have a website you are losing business to other companies that do.
Here’s the exception to the rule:
It’s actually better to have no website at all than to have one that makes your business look bad.
Your website speaks volumes about your business.
What does your website say about your business?
From my experience setting up a business of your own is tough. Managing it and bringing it to its maximum potential and productivity is very challenging. And in order for this to happen you need to have a lot of customers.
Acquiring customers is another story.
To acquire customers for your business, you should be able to draw their interest in the direction of your products and or services.
Thereby enticing them to what your business has to offer.
Your products or service though, must appeal to customers in the first place.
If you are starting out and not a lot of people are aware of the existence of your business, then it will be very difficult to have a lot of customers in the beginning.
But depending on your business product, as mentioned earlier, customers will either flock at your business or leave it alone.
Therefore the next approach that is vital for any new business is advertising.
Advertising your business is extremely important so that customers will be informed of your business’ existence.
A proven effective method of advertising your business effectively is through the use of promotional items.
What are these?
Promotional items are certain objects that are used for giveaways to clients and other people to help spread the name of your business around.
These items come in all sorts of sizes.
Smart business owners will often give away promotional items that grab attention.
It is also necessary to consider, that your promotional item be totally relevant to your business. So you must make sure that, when the item is given to other people, it will remind them of your business and what it is.
- Be creative in formulating your promotional item.
- Don’t use typical uninteresting products.
- Be intuitive of people’s needs.
Clients will just ignore these or even throw them away if they’re not useful.
After thinking of what promotional product to use for your business, try to visualize what to do with them to essentially help you and your business.
Try to target those individuals who have the potential to be your market and promote to them. Very soon you’ll come to understand the amazing thing a promotional item in advertising and marketing can bring to your business.
Having created your website and introduced your promotional items to attract customers to your business.
It is now the time to develop an email list.
Internet marketing experts continually say that the “Money is in the List”
So lets take a look…
It is vital to be able to capture names and email addresses so that your business can keep in constant communication with your subscribers and potential customers.
It gives you the ability to be able to promote your products and services more efficiently and will ultimately give you the potential to increase revenue and profits.
How to Develop an Email List
One of the most important aspects of a thriving business is a strong email list.
Since creating a customized email list is sometimes challenging, you can opt for using available methods, which are convenient to get your job done faster.
There are several contemporary ways to create an email list effectively.
Given that your email list will most likely be a compilation of names and businesses that have developed an interest in your business or in the products you offer, it will be practical to make your own email list to do better transactions with them and possibly increase your revenue and profits.
To create your email list, consider following these four simple steps.
- Look for an email list service to create the list for you
Building and managing an email list on your own may require lots of work so seeking the help of an email list service provider is a convenient choice.
Using their services will be a great advantage for your business. I use the AWeber company for my email list building purposes.
They have a great responsive auto responder facility along with templates and web forms that are mobile responsive, which is vital for today’s digital marketing requirements.
- Create your business website
If ever you haven’t established a website for your business then it would be best if you start all the processes for making an email list by creating first a website.
It is where you will collect a bulk of email and where you will place all email addresses of your clients and customers.
You can subscribe to “Join Now “or to any service provider for your needs.
Targeted email lists usually come in a series of descriptions and varieties.
If you opt in Email list, then you should start in making a website.
- Make a circle to where you will accumulate all your contacts
You must create a section wherein you will gather all the questions of your clients regarding your products and services.
Once you have created the email list, it can be an effective way for website promotion or advertising.
- Develop a message board
You can also make a message board for the purpose of attracting more visitors and customers.
Anyone who is interested in your offers should gain access on the message board in order for you to make some extra money. The email contacts on your list will be the database every time you need to communicate or connect to a particular customer or client.
Developing an email list may require patience during the process but in the end, it will all be worth it. Once you’re done, you will notice that all your hard works are for the best after all.
And you will be able to build your list with significant numbers each and every year your business runs
So, if you are starting an online marketing enterprise, then I highly recommend you start with a well established business that offers proven strategies to help you create a viable and successful business.
My advice is to look at this well-known company, that has been effectively helping countless internet marketers succeed online for the past 17 years.
The Directory of Ezines
It’s one of the best resources provided to all online marketers who want to expand their influence on the Web.
Basically, the Directory of Ezines has been developed and customized by a gentleman named Charlie Page. He is one of the most distinguished experts in online marketing.
He assists people who are just starting out or the advanced marketer.
His purpose of creating the directory is to help people earn money online.
And to do this he established an extremely useful and practical mechanism for scores of online marketers to use in their business. As a member of the Directory you will have lifetime access to incredibly valuable information.
It is designed for anyone who is interested in intensifying their marketing strategy.
Thousands of people have successfully benefited from the decision of utilizing the directory for their business. So if you are looking for efficient marketing strategies that work, then this will be a perfect option for you. You will soon realize that it has provided what you need for your online venture.
The Directory of Ezines is a blueprint to help marketers become more effective and successful in reaching their target audience. It offers three unique platforms that are essential to successful marketing:
- Article Marketing to promote your evergreen content.
- Ezine Advertising will share and support your solo ads.
- Joint Ventures which give you access to more extensive lists.
So if you’re looking for consistency with your entire brand and consumer communications and the ability to target specific current or potential customers. And expand your brand recognition.
The Directory of Ezines has everything you need with proven methods to convert more customers.