Marketing Your Business


marketing your business


Marketing your business is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business.  On the art side, intuition definitely is a huge part of the equation. As for the science, it is all about systems, strategies and plans.

Outlined below are some areas of consideration when you decide to market your business.

  • Determine where your business is currently
  • Determine where you want to be
  • Know who your market is and/or needs to be
  • Identify what is important to your clients
  • Identify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, and no clear direction.
  • Assess existing and potential appeal of your product or service to current and future clients or customers
  • Select growth strategies and a competitive strategy
  • Develop a plan of action
  • Commit to focused action for results
  • Having fun
  • Determine a budget


When it comes to marketing your business identify and evaluate strengths and weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.


Creating Direction:  Where Do You Want To Be?

  • Where do you want to be as an organization?
  • What kind of image do you want to project?
  • What are the benefits of doing business with you?


Competitive Analysis

  • Purpose and function of your product or service
  • What makes your business unique from other similar businesses?
  • What does your business have in common with other organizations?
  • What is the biggest threat to success of organization?
  • What you must know about the current market?
  • Why do people buy from you?
  • Why don’t they buy from you?
  • What can you predict about the future?
  • What to do about it?
  • How attractive is your product or service to the consumer?


 How Do You Get There?

  • Target market
  • Most effective strategies for marketing and selling your services/product
  • What is your plan of action?
  • Are you committed to your success?


When You May Need To Consider Hiring a Business Coach?

  • When it is difficult to stay committed consider hiring a business coach.
  • When you just don’t know what to do
  • When you get sidetracked on your goals
  • When you want more success


Why People Do Business With You?

  • Increase income or revenue
  • Increase quality of their personal or professional life – or both
  • Increase productivity
  • Decrease costs


Keep Asking!

  • Who is my market?
  • What am I selling?
  • Can our company service what I sell?
  • How do I keep ahead of the competition?
  • How do I get my customers to remember me?
  • Why would they buy from me?
  • How do we keep visible?


Ways to Increase Business!

  • Time in the business
  • Referrals
  • Up sell
  • Visibility
  • Check beliefs – do you believe you deserve to succeed?
  • Sponsorship’s or strategic partnering
  • Web site
  • Online newsletter
  • Free seminars
  • Promotional activities
  • Write articles for publications your target market reads
  • Presentations at association meetings
  • Press releases

When marketing your business track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get everyone into the sales and marketing attitude
  • Have employees give you ideas
  • Under promise, over deliver
  • Give back to the community
  • Become an expert the media calls on
  • Treat the gatekeepers like gold
  • Know what makes you stand apart from the competition
  • Get to know the competition
  • Build relationships
  • Ask for the sale when appropriate
  • Sell them only what they need
  • Keep a great attitude


Selling is both a skill and a discipline and for the internet marketer starting out it can be overwhelming, frustrating and extremely hard. The issues raised in this article and the questions posed are answered in one valuable resource. The Directory of Ezines has been online now for 17 years. 


Charlie Page owner of the Directory of Ezines has been the developer of this incredibly useful tool that has helped countless online marketers in their business for many years. The DOE is a rich resource that includes learning centers, marketing applications, a great list of ezines, free consulting and more.

Take a brief tour of the DOE and learn how to find exactly what you need, and get a sense of all there is on offer.

Find ezines the quick and easy way. Get involved in the DOE Community and connect with fellow DOE members; create win-win joint ventures and more. Inside the Community you can get consulting, help with ad writing, share links to the products you promote and a whole lot more!

It is a learning center which can guide you through and helps automate your marketing your business strategy, to attracting traffic, developing an email marketing campaign  as a rich marketing plan to increase your business.

You can choose a particular niche from which you will get tons information on all the vital elements of internet marketing.

To increase sales and reach targeted online customers have a good look at the Directory of Ezines and then use it to advance your online marketing. You are reading this article because of the power of the Directory of Ezines.



Acknowledgement to Kathleen Gage


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