What is Advanced Internet Marketing all About?
Once you have mastered the basics of marketing on the internet and are seeing results, you need to move onto advanced internet marketing. Even if you aren’t ready to actually implement advanced marketing, knowing about it beforehand can help you prepare for jumping into it when the time is right.
Why should you worry?
Many people learn the basics of marketing and then stop. They figure they are doing well right where they are, so there is no reason to move forward.
Why mess with a good thing?
There are plenty of reasons why you need to know as much about internet commerce as you can. You may be doing very well on your website right now, but you need to be constantly growing your marketing and adapting to the changing demands of your potential customers if you are going to stay ahead.
This is where advanced marketing comes into the picture.
In regular marketing, the store across town is your competition. You may only have to worry about staying ahead of a few other businesses in your area. But online, stores all over the world are your competition.
You potentially have to worry about hundreds of other businesses trying to steal away your customers. Since the world seems to be growing more impersonal, and customer loyalty is hard to come by anymore, this can represent a big problem to be overcome.
So What Do You Do?
The first thing you should do before focusing on advanced internet marketing is to give yourself a refresher course on any strategies you already use. Use updated materials and sources to see if any new strategies have become available.
This is a great start because you can put these to work for you without having to learn entire new methods.
Then turn to books, magazines on internet marketing, and well established websites that are recommended. See what is next in line for you to tackle in your marketing campaign.
There are plenty of options available, so you should be able to sift through them to find one that you are not only comfortable using, but is also relevant to your business.
Certain advanced internet marketing methods work better for some businesses than others, so only you can decide which direction you wish to take your marketing efforts.
Don’t Rush, but Move Forward
You don’t have to go racing into new marketing right away if you are doing well at the moment. You can use the opportunity to just learn all you can about the methods you are going to implement next.
But you do need to always be learning something and preparing for the next stage of your website and business. This keeps progress and growth from catching you off guard.
If your current internet marketing efforts are based around the same tried and true tactics that seem to be working well, consider adding video marketing or perhaps even social networking to your overall marketing.
It may not be obvious right now, but you are doing yourself a big favor by learning about advanced internet marketing. Even if you just research it in your spare time, you will begin to formulate ideas and plans for the future of your business.
This sort of preparedness and forward thinking will keep you going strong in the market for many years to come.
By now, you probably understand the importance of capturing your website visitors contact information using an opt in form and building a large email list of potential customers. This is an extremely effective tool to help you develop a relationship with your online visitors.
For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again. Once you’ve got an email list you can use broadcast email marketing to let them know about any new product or service you’re offering.
When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an auto responder service that will send out the emails over whatever period of time you choose.
That way every one who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you’ve written and loaded the emails, of course).
But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast. You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this email at the same time…
If that’s what you want.
You can even customize a broadcast so that only part of your list will receive it. It’s up to you. But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.
In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your email messages:
- If you want as many of the people on your list to actually open and read your email as possible you have to make sure that whatever headline you choose is interesting and compelling. You want to excite your readers and make them eager to open your email.
Make an interesting headline.
- An interesting headline will only take you so far though. It’s also important that your message is on point and short. For the most part you want your reader to be engaged in your message before they’re finished reading the first paragraph. If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired action.
- Don’t be afraid to ask them to make a purchase, or do whatever else it is you want them to do such as sign up for your newsletter, etc. You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand call of action such as: buy now!
Broadcast email marketing is a great way to let everyone on your list knows about something special all at the same time.
When you own a business, whether online or off, you would know the importance of not only staying in touch with your existing customers but constantly trying finding new ones.
There is so much automation available online today that it can make this process much easier. One of the best tools you can use is a service that will enable you to use contact email marketing.
Having a website can be an extremely beneficial to an offline business (and mandatory for an online business!) but the sad truth is that for the most part, people won’t visit your website more than once (of course if your website offers a lot of products or services you will likely get repeat visitors) but if your website is more of an informative format it can be tough to get people to come back.
If you have a method for capturing their contact information, such as an opt in form, you can build a very large email list. When they opt in to your list they are telling you that it’s OK for you to send them emails.
This is the very best way for you to establish yourself as an expert in your field and build trust with your customers, or would be customers.
Of course, as with most things, the implementation of this method might take a little trial and error. One of the biggest mistakes many people make with their opt in list is that they don’t spend enough time contacting their customers and offering them special deal.
This can be as simple as telling your customers of an upcoming sale, and make sure they know that they are getting early notice only because they are on your email list. You can also offer coupons or other incentives.
If your business is more serviced based you may want to use this method to inform your customers of any new services you are providing. The point is that this allows you a great opportunity to keep in contact with your visitors and provide them with some valuable perks and that will make them eager to open and read every email that they receive from you.
Another helpful tactic is to use your existing customer email list to find more customers and a great way to do that is to offer your existing customers an incentive to get their friends and family to become a customer too.
For example, if you have an offline store you could offer everyone on your list a coupon off of the price of a purchase if they refer someone else to your store and that person signs up for your email list.
There are a lot of ways you can do this but you get the point, an email list can be a wonderful way to leverage your existing customer base.
If you are willing to spend some time to build a list of customers, or potential customers, and then spend some time to keep in contact with them and build a relationship with them by offering them information and special deals just for being on your list, you will have an extremely powerful tool in building your business.
Contact email marketing, when done correctly, can be like money in the bank.