Highly Effective Advertising Tool Ezines
It is one of the most highly effective advertising tools if done correctly. The most important advantage of Ezines is it’s ability to target a group of people they refer to. Of course there are rules to be followed in order to succeed in Ezine advertising.
1. Write Benefits Not Features.
It may sound cynical but most people are selfish. They don’t care about your company or background but they DO care about the benefits they gain. So, instead of saying that the “A” software title contains these features, try to specify that it will save money and time in the exact amount.
2. Choose very careful the Ezines you advertise in.
An Ezine of 150.000 subscribers may give the impression to be alluring but you should ask yourself, how did the publisher get those subscribers? He bought the list, used FFA, or used similar methods? Does the publisher use competitions for his subscribers in order to visit your website? If a subscriber visits your site because there is the expectation of gaining something how valuable is this subscriber for your business? Zilch, zero, nothing if you ask me.
3. Double opt-in much better than single opt-in.
For sure, double opt in is much better. In fact if you find an Ezine that puts together they subscriber base with a double opt-in process, it’s highly likely that you will have a first-rate selection there. A double opt-in Ezine of 5000 subscribers has more significance than a single opt-in Ezine of 20.000 subscribers. In the course of double opt-in you will have no spam complaints and the value of the prospects is a great deal higher.
4. Run you ads more than once.
This is essential because prospects have to see more than once to take in your position. One thing you can do is to run your ad 2-3 times and if the first is not successful you can amend your copy.
5. The Headline is the cash.
People have their inbox filled with emails and spam these days. Noticeably they don’t have the time to read every single email they get. So the screening method starts with the headlines. It’s as straightforward as that; if your headline is bad or it sucks all your effort in the end is futile. They will just ignore the whole message.
6. Call to action – Create a sense of urgency
This is a copy writing tenet you must follow. You must use the scarcity technique to the readers in order for them to act now. You can use such things as limited time offers or heavily discounted offers. In that way you entice the reader to visit your website which is your first aim before the offer expires.
7. Track your ads.
Do not underrate that aspect. If you start to have sales, how would you know which Ezine generated the results? You can’t afford to miss that. Through countless tracking software and services out there, there is no excuse to risk your advertising budget on speculation.
8. Focus on Top-Sponsor and Solo ads.
They are the most successful. Top sponsor ads are on the top of the publication and it is the first message the reader views. Solo ads are highly effectual because the reader views your message alone with nothing else distracting his or her attention. Disregard the classified ads, although they are cheaper. When you read a newsletter you focus on the content or the 15-20 displayed ads!
Finally, as a recommendation, if you are searching for an effective Ezine then start with the Directory of Ezine.com. It is the ultimate resource for advertising. The DOE has all the listed Ezines and other resources that will make life so much easier, especially if you’re just starting out. Its owner Charlie Page has built up the directory, over the past 14 years, into one of the finest resources you will find online. It is an incredible resource for all internet marketers even the top online marketers use it. I highly recommend the DOE for those wanting to sell any product or service.