How to Use Ezine Marketing Properly
Proven Ways to Convert More Customers
This article is designed to give some background on how to use Ezine marketing properly and introduce the reader to Mr Charlie Page an expert in common sense internet marketing and owner of the Directory of Ezines.
Ezine advertising has a very unique advantage over other online marketing methods. It is completely targeted, which in other words means people have interest in and serious on purchasing your services or products because it matches the profile of the customer.
You can have a mailing list in the fastest and most qualified way and you can also increase your potential client base. So make plans and learn how to drive traffic to your website through the use of different strategies and methods with ezine advertising.
You can succeed in marketing your business when you employ ezine advertising and here is a rundown on what makes it so successful.
Here is the process by which you can build an online presence and l hope you get a great deal of benefit from it.
To begin the course of action to successful Ezine Marketing here are the steps I follow.
After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars.
The ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worth the cost. However, there is an information gathering process that can help you to make better decisions.
One important aspect is how ads are handled in the ezine itself. Where are the ads located in the ezine?
Are they made visible by being placed directly between or at the start of the articles, or are they pushed all to the end of the ezine or published separately in an ad sheet?
How many ads are run in each issue? Are the headlines of the ads offset to attract attention, are the ads separated in some way from each other, or does the entire ad section look like one big chunk of text?
Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.
Who Are They and Where Did They Come From?
Don’t be afraid to contact the editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.
Some marketing practices, such as automatically subscribing people who post to a FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results.
Some stick around and read the ezine, but many don’t. The best subscribers are those that are completely voluntary opt in readers.
However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That’s why it is best to ask and make a judgment based on the answer you receive.
This may take some practice and trial and error, but at least if you have the information you are giving yourself something to learn from. So, ask where, how, and what type of subscribers the ezine has. Ask how effectively they retain subscribers as well.
That is a good indication of many subscribers are reading the ezine and viewing it as worthwhile.
Free vs. Paid Advertising.
There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading the ezine and not just subscribed to put their ad in every week, it may be worth your time.
If the ezine has passed all of your other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.
Paid advertising at this point where you have studied, selected, and analysed many ezines and come up with a short list is definitely going to be worth the cost.
Let’s just review what you have gone through in selecting the ezines to advertise in.
- Targeted Content that matches the product, service, or opportunity you are advertising.
- Acceptable Potential Market based on the content of the ezine and what the ezine’s editor says about his or her subscriber’s interests.
- Acceptable Ad Formatting and Placement in the Ezine.
- Acceptable Subscriber Base as described by the way the ezine gets its subscribers and keeps them.
- What’s a good price, and what isn’t?
Well, it just depends. That’s not what you wanted to hear. However there is really no simple rule to go by. It comes down to testing your material and experience using qualified and recommended sources.
Mr Charlie Page is one highly recommended source for Ezine marketing. He is the owner of the Directory of Ezines and successful writer with number best sellers on Amazon. With over 18 years experience in internet marketing Charlie Page has great insight and wisdom to share when it comes to marketing. I conducted an interview with Mr Page early this year.
Interview with Mr. Charlie Page
Thank you Charlie for this opportunity to interview you as an expert in the online marketing field. I have ten questions that I would like to ask you in relation to the Directory of Ezines and how it may help a beginner internet marketer start their online business.
- Given that, your audience is a very large group of internet/affiliate marketers. What is the most important problem the Directory of Ezines might solve?
The main problems the DOE solves are problems of time and money. When it comes time to send an ad via email you want to send that ad to a list you know will be responsive.
But how can you do that? There are a few ways.
One is to Google sites that match up to the product you are promoting. Then visit each site and contact them to see IF they have a list. And IF they sell ads. And IF they do, how much they are. And IF they do, and you can afford them, when is their next availability.
At the DOE we say “we do the research so you don’t have to”. And this is just the type of research we do.
Members save time because they can view the listings in the DOE to find ezines well-suited to their offer.
Many publishers offer a DOE member-only discount. And that helps solve the problem of saving money.
- What are the most important features and benefits that online marketers, especially those starting out might gain from using the Directory of Ezines?
I believe there are two features that new online marketers will find helpful. First, our database of ezines will help them save time when needing to buy advertising.
Second, I have placed a considerable amount of teaching inside the DOE about online advertising, solo ads, tracking and testing and more. It’s like a mini-education in online marketing, designed to help members get off to a fast start.
- Can you describe a particular instance how someone could use these features?
Sure can. Let’s say a person is on a forum and hears about “solo ads”. You just HAVE to run solo ads they are told by a coach, mentor or fellow forum member.
But what is an “ezine”? And what are “solo ads”?
These terms do not exist outside of the Internet. They are online-marketing specific terms that people find confusing.
Our teaching information will give members a way to understand the territory of online marketing so they can get done what they need to get done more quickly.
I like to say the DOE is like a map. If you want to get to a new destination you don’t leave home without a map. And advertising in ezines without the DOE is just like leaving home without that map.
- For those within the online marketing industry and do not use the Directory of Ezines. How would using the DOE improve their position in developing a stronger more successful business?
The DOE will help them reach audiences they may be overlooking now. The combined listings in the DOE represent millions of readers. Not all online marketers will be familiar with all of our listings.
And the DOE will help them save time by quickly finding the right ezines in the right niche.
Being able to reach new audiences quickly and cost-effectively is very important to any online business person. The DOE helps them do just that.
- Is there an instance that you can recall where someone used the Directory of Ezines that helped them to solve problem(s) with their business marketing and online advertising?
Many times. I am not at liberty to disclose names however. I respect my members’ privacy and when I consult with them what we discuss stays between us.
I will say however that our testimonials speak for themselves. When people like Yanik Sliver, Jim Daniels and Ali Brown send you unsolicited testimonials you know you are doing something right.
We are honored to serve all members, not just the famous ones.
- How would you best describe the DOE to a new person getting started with internet marketing for the first time?
We are like a yellow pages (or search engine) for online newsletters (also called “ezines) that sell advertising for a fee. We can help you find the right ezine to promote your product in quickly and easily.
- Who, in your opinion, would be best suited to using the DOE?
Anyone who needs to buy cost-effective advertising and wants to do that in the email marketing world.
And anyone who wants to build their list quickly too.
The reason I mention the list building is simple – people who subscribe to ezines (online newsletters) actually READ those ezines. And they pay close attention to the ads in the ezines and sent to their email.
And because they have ALREADY subscribed to the ezine, they are much more likely to subscribe to your list as well.
This is why ezine advertising works so well for people using squeeze pages and lead magnets. Where big social media channels and search engines say “no” to advertise a squeeze page ezine say a great big “YES!”
And that is music to any online marketer’s ears.
- What are the specific features and benefits that the DOE has to offer someone starting out?
Our core education will help end confusion about online marketing and help them find the right advertising sources quickly.
To be more specific, because we categorize our listings members save huge amounts of time.
- What do you see as the implications of applying the features and benefits of the DOE for the budding internet marketer?
What we do best is clear up the confusion and help people find affordable advertising sources quickly. In today’s world no one has enough time or money.
We help members save both.
- Is there anything else you would like to add as the owner of the Directory that may help a person starting on their internet-marketing journey for the first time?
Simply the fact that we have been online since 1997. The DOE has been around, seen the changes that have taken place and adapted to each of them.
Today there are many “click sellers” online. They will sell you 100 clicks for some low fee and never tell you how they built their list, how many ads they send or any of the other details you need.
The DOE is dedicated to helping members buy ads the common sense way. And that means knowing what an ezine is all about, being able to subscribe to it yourself and see what you get, and being able to know how they build their list.
The Directory of Ezines has Proven Ways to Convert More Customers
If you’re an online marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list, and inspire consumer loyalty.
However, the tough question is, “How do I convert prospects into customers?”
There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought to…” They’re just waiting to be convinced to do something about it. There is something you can do to get them moving!
- Improve Your Offer
No one can pass up the deal that’s “too good to resist.” Think about it… how often do your customers want your product, but just want something else a little more?
That leaves you with a long list of “almost sales” that has the potential to be converted into real sales and profit. Sweeten the deal.
Make the offer so good they can’t resist it!
Now, I’m in no way suggesting that you drop your prices to sweeten the deal. You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cut prices.
Don’t let them lollygag. Yeah, get them into the store pronto with a deadline. They may have to put a competitor’s purchase on hold to get your deal, but hey… what’s wrong with that?
- Follow Up
How would you like to increase your sales by more than 50 percent? Yeah, it sounds good! There’s really a very simple tactic that you can implement… follow ups.
Chances are prospective customers aren’t going to buy your product the first time they see or hear about it. Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.
Do you have a follow-up system in place?
Simply contact the “almost customer” every month with a new offer, or give them more information about the product they are showing interest in. It doesn’t have to be an intricate process.
Keeping the contact there goes a long way toward building trust… the key to finding life-long customers.
Internet Marketers experience a high number of customers who browse their site, then click away. You can’t follow up without some form of contact information. A great way to gather the info you need is to offer a free e-book or informative report that consumers will find of interest.
Once they’ve given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.
- Creating consistency
Creating consistency is an essential aspect of any marketing strategy today. To be able to develop the consistency you need. You most likely require a plan or blueprint.
The Directory of Ezines is a blueprint to help marketers become more effective and successful in reaching their target audience. It offers three unique platforms that are essential to successful marketing:
- Article Marketing to promote your evergreen content.
- Ezine Advertising will share and support your solo ads.
- Joint Ventures which give you access to more extensive lists.
So if you’re looking for consistency with your entire brand and consumer communications and the ability to target specific current or potential customers. And expand your brand recognition.
The Directory of Ezines has everything you need with proven methods to convert more customers.