The Concept of Ezine Advertising Explained
Any successful business enterprise would swear over two things. The first would be the quality of their product and the second aspect would be about the marketing techniques employed by them to sell the product.
This drives home the fact that the marketing of a product is as important as the product itself.
You can market a product in various ways. You should adopt the method best suited to the times you live. In today’s times, the best way to market a product is the online marketing method. This includes the email marketing method as well.
However, the email marketing method has its own drawbacks.
The overuse of this method has made people set up spam filters whereby the purpose of using this method to advertise becomes a huge waste of time. Hence, you may find a new method by the name of Ezine advertising replacing the email marketing method.
Naturally, the point of contention would be the difference in the two marketing methods. Strictly speaking, both the methods use the same medium of transmission of the message. That is the email. Then, what are the factors that make Ezine’s a better one than the traditional email marketing methods?
You should understand the concept of the Ezine advertising strategy to realize the difference between the two.
The Ezine is a short form of the word Electronic Magazine. In other words, the Ezine is a kind of an online newsletter distributed through emails. The difference is that the customer can opt to receive these newsletters pertaining to a particular niche.
These Ezines cater to every kind of niche separately. Hence, you might find a separate Ezine for health problems relating to males and a separate one relating to females. Both of these Ezines can have a different set of subscribers.
The advantage of the Ezines:
The main advantage of the Ezines is that the customer can make his choice whether to opt to subscribe to an Ezine or not. These newsletters are usually delivered free of cost to the persons on the mailing list. A business enterprise can advertise in the specific niche.
In this way, he can ensure that the product reaches the correct person. The person has opted to receive the newsletter. Thus, he would have an interest in the same. Catering to the customer’s interests is one important aspect of marketing.
We shall take the example of the site of a private airline-booking agency. You would see that this agency would issue weekly bulletins for its customers detailing the various schemes. You can also find many local transport operators such as the taxi services placing their advertisements in these newsletters. They belong to the same niche.
Hence, it would be beneficial to both the booking agency and the cab operator. Imagine if the same cab operator had placed his advertisement in a unit manufacturing DVDs. There would have been no hits on his website. This is because of an incompatible niche. Hence, the main function of the Ezine ads is to direct traffic to the main website of the business enterprise.
Many people believe that these Ezine advertisements are expensive. In fact, they are not. The first point is that the ads would be very small and minimal in content. On the other hand, the print and the display ads would be huge and lavish. The Ezine ads need not be big because the customer always has the option of using the provided links and accessing the main website of the company.
There is no need for duplication of the same information. In addition, the attention span of the customer is very small. He would not like to spend more than a glance at such ads. Thus, the trick is to catch hold of the customer’s attention and entice him to visit the website. This is half the job done.
The business enterprise can insert his ad as a solo ad as well. This would guarantee one thing. The customer would not have any distraction while he is browsing the page. Your advertisement would be the only one on the page. If it is attractive and appealing to him, you can get good business.
However, you would have to pay a slightly higher price for this facility. Business enterprises would not mind paying the bit extra to gain more business.
Ezine advertisements are far better than the email marketing methods. They have come to stay in this competitive world of business. Business entrepreneurs should take advantage of them.
Ezine advertising is the trend in marketing today
The times are changing day by day. The preferences of people change. Hence, the methods of marketing should also witness a sea change. The days of traditional marketing methods are over. The internet has changed everything. People are more comfortable dealing online.
Therefore, the method of marketing too should be in a way such people prefer. Thus, you see the emergence of the online marketing techniques. One of the tried and trusted techniques is email marketing. This kind of marketing requires you to have an email list.
The creation of such a list could take time. There is a better alternative to this method.
This is Ezine advertising for you.
In very simple times, Ezine is the short form of the word E-magazine. This is a kind of an online newsletter sent through a medium such as an email-marketing list. Many people opt for such kind of subscriptions. You can find ezines on practically any subject or niche.
These ezines are in fact websites or blog spots that publish the relevant advertising content in various niches. These websites have a facility where they ask the visitors to opt in thereby enabling them to receive advertising content in their preferred niche. In this way, you can ensure that the information about the product reaches the relevant person. The chances of conversion thus increase.
The advantage of this concept:
The main advantage of the Ezine advertisement is that it reaches the interested person. Since the person has opted to receive the emails in the niche, it is but natural that the person would go through the advertisement and take appropriate action on the same.
This is very much unlike the normal email marketing where you receive all kinds of marketing emails. In the Ezine advertising service, you can ensure the delivery of the advertisement to the prospective client alone.
This is an effective method of driving traffic to your website. You would be able to reach thousands of subscribers at a single stroke when you market your product through the Ezine advertisement route.
The beauty of this kind of advertising is that it is a cost-effective method. You have the opportunity of inserting solo ads for a low amount. Compared to the other online methods of advertising such as the PPC model, this method of advertising through ezines can generate many cheap leads. You would be able to convert these leads into actual business.
Ideal for the MLM programs:
The methods of Ezine advertising are perfect for the MLM programs. Through this method, the marketers can reach a higher volume of interested consumers as compared to the other online methods. As an MLM leader, you would be able to guide your team perfectly as well.
You would be able to supply them with a small collection of sample ads. They can develop on these leads, thereby leveraging the benefits of this kind of marketing. A leader can help his team of advertisers by supplying them a list of popular advertisement spots they can use to generate traffic.
The biggest advantage of using this method of advertising is that you need not have a mailing list for promoting your product. Inserting your advertisement in the perfect niche would suffice.
It may reach a lesser number of readers. However, the advantage is that it would reach interested readers and hence improves the chances of conversion. You can save a lot of time by utilizing the services of these ezines.
The Ezine Directory is an excellent resource for the business entrepreneurs to market their products.