Three Types of Emails that Your Readers will Never Tire Of.
A lot of list owners eventually run into the problem of not knowing what to write about.
If you ever run into that issue, then perhaps this article can help. Here we’ll go over three kinds of emails that you can use over and over again.
In fact, if you just rotate between these three, your business will do very well indeed!
Here are three types that your readers will never grow tired of.
#1 – The Mailbag, aka The Q&A
The mailbag is basically when users email you questions and you answer those questions. You pull their questions out of a “mailbag.”
Using just this one technique, dating Guru David DeAngelo built a $20 million dollar a year info marketing business.
About 80% of his emails were just him answering customer questions.
If you don’t have users emailing you questions yet, hop on internet forums related to your niche and pull a few questions.
Answer these questions in your mailing list and encourage others to ask questions as well.
As long as you’re answering relevant questions that others want to hear the answers to, your readers will never grow tired of these emails.
The Personal Story (With a Lesson)
This is a great way to have users get to know you more and connect with you emotionally, while getting a lot of value out of your newsletter.
Tell them a personal story. Make it emotional and make sure it has energy to it. Tie in a “moral” or a lesson relevant to your niche or market.
For example, if you run a website about stock speculation, you might tell the story of how you lost a big sum of money in a short period of time.
Then, break apart what you did wrong and turn the story into a lesson.
If you ever have trouble coming up with topics, just take out a sheet of paper and start brainstorming for relevant stories that have happened in your life.
The How To
This is a fundamental article template. Basically, you teach your users how to do something.
Once you’ve owned a list for a while, you’ll probably run into the problem of having talked about almost everything relevant to your niche.
If you do run into that issue, try sending a “how to” email that’s related, but not necessarily directly in your niche.
For example, if you run an internet marketing website, instead of writing yet another article about how to get traffic, why not try writing an article about how to stay concentrated when working from home?
Or how to get over your first website flop?
If you think a little bit outside the box with your how to topics, the possibilities are really endless.
These are three article topics that you can use over and over again without your users getting tired of them.
They never get old, because the actual content is always different.
It’s just the framework that stays the same. If you ever run out of ideas, try using one of these three to spark your imagination.
Tips for Successful Email Campaigns and Product Launches
If you’re launching a new product or going for a special sales push, there are a few things you can do that’ll virtually guarantee a higher response rate.
These things include split testing email headlines, amping up excitement before the launch and taking advantage of the “crowd effect.”
Here’s more about each of these tips.
Email Split Testing
Most modern list management software will allow you to split test headlines. Furthermore, you can segment out your list and send email to only a portion of your list.
If you’re doing a big, important product launch, it can often pay to do something like this:
Create two different headlines, or even completely different emails. Then segment out 25% of your list and split test those two to just that 25% of your list.
Once you have the results from that initial test, send the winner out to the remaining 75% of your list.
Naturally, you should also be split testing landing pages and other factors throughout your campaign.
The Tease and the One Time Offer Formula
One proven formula for successful product launches involves really getting the excitement level about the new product up, then creating a very limited supply.
For example, you might briefly mention on your blog that something big is coming up. You might then write an email detailing the problem, hinting that there’s a solution coming up without telling your readers what it is.
Then, you do an interview with another well-known person in your industry, again talking about the problem and how amazing it would be if it were solved. You excitedly tell the audience about your new product that’s soon coming out.
You just keep building up the excitement and mystery, releasing just a little bit of new information with every post.
Finally, when you release the product, there will already be a ton of excitement around it. If you combine this with a One Time Offer to create scarcity, your conversion rate will go through the roof.
Take Advantage of the Crowd Effect
The crowd effect simply states that people are more likely to do something when others are doing it.
In other words, if a person knows that a lot of other people are rushing to buy a product, they’re more likely to want to buy as well.
How can you take advantage of this?
First of all, creating an active blog, chat room or message board where people can talk about your product or post that they just bought is a great first step.
Recruiting affiliates in your space is another great way. If someone gets one email about your product launch, they may ignore it. But if they get an email for five different people, especially people they trust, then they’ll definitely have to check it out.
Contests are another great way. For example, ask everyone to post a video about why they love the new product. The winner gets all your products, video and audio, loaded on a free iPad.
You’ll get a great surge of responses, creating the impression that you have many buyers.
These are just guidelines and examples. Come up with your own specific ways of creating the sense that a lot of people are rushing to buy.
These three things: scientific split testing, the tease and scarcity tactic and the crowd effect are all powerful methods to help increase your response in any email product launch or campaign.
The Art of Using Email to Sell
Selling by email is different than selling on a sales page. Sales letters have to work under the impression that they have just one shot to make a sale and have to hammer in all the benefits and go for an instant close.
Email on the other hand has the benefit of a relationship and ongoing contact.
Here are a few choice tips on how to use email to sell effectively.
Relationship First, Sales Second
Aim to first build trust and reader loyalty. This is what will get your messages opened time after time. Once they are getting opened and you have your reader’s trust, then you can safely make sale after sale without alienating your list.
If you sell too much without first building trust, readers are more likely to tune out than buy.
So how do you build this trust?
Provide first class, unique, original content that directly benefits the reader. Every time they read an email from you or buy a product from you, they should be better off.
Do this consistently and readers will start to believe in you and your products.
Using Multiple-Email Sales Techniques
As mentioned earlier, email allows you to use tactics that just don’t work with sales letters.
One of these is the Problem Solution formula.
Simply put, you send a series of messages about just the problem without offering a solution (yet). You can provide a lot of value by just explaining the problem.
Then you finally offer an innovative and powerful solution.
For example, say you run an investment newsletter.
You might send this series of email messages:
1) Why most people can’t beat the stock market index
2) Why most people choose poor money managers
3) Why most people can’t retire by 60 even if they manage their investments right
Then, in the fourth email, you finally reveal your product about smart investing.
If you have strong readership, by the time readers get your “solution” email they’ll be dying to get their hands on the product. Build up the problem while providing value, then provide the solution when they’re already ready to buy.
Other Email Sales Tactics
Another effective way of generating sales is to use teleseminars. Use a teleseminar to demonstrate knowledge in a particular arena, and then email participants as a follow up and close the sale.
Finally, every once in a while offer a sale. Perhaps it’s your birthday sale, or favourite days of the year sale; whatever the reason is, just a few times a year offer a sale of 15% to 30% off. You’ll make much more than the amount you lose on discounts.
These are just a few tactics that can help you increase your email sales. Start by building the relationship with your list; then use one of these methods to bring in a nice stream of sales.