Email Marketing Concerns you can’t Afford to Miss!
Email marketing is an extremely efficient and effective method of increasing your sales and your customer base, but as with so many other marketing tools, if you don’t know what you’re doing it can actually cause more harm than good.
Don’t ever forget that you maybe marketing to other companies and not individuals so your messages need to be tailored to your actual audience. When your company is trying to establish a business to business email marketing strategy, there are significant differences in your approach then if you were working on a business to consumer campaign.
Here are a few of the major points you need to consider in order to create a more effective and profitable email marketing campaign:
- Keep it simple.
If you were to meet with a prospect in person you would make sure that your pitch was straight to the point. When sending B2B emails you want to achieve the same no-nonsense tone.
Their time is valuable and you want to prove to them that you appreciate that fact by getting right down to business in your email, just as you would if you were talking to them in person.
- Don’t forget the “WIIFM” (what’s in it for me) approach to your email messages.
Make sure that you clearly articulate what advantages your company can provide to their company and why it just makes sense for them to do business with you.
You have to structure your email message in such as way as to set yourself apart from the competition.
- Don’t be afraid to ask them for their business.
If you don’t have a clear call to action such as ‘click here now’, for example, they may not do anything. It’s one of the most common mistakes marketers make, they don’t ask the prospect to actually take action, and they fail to ask for the sale.
Don’t make this mistake.
- To optimize the effectiveness of your email campaign make sure you take the time to learn more about your prospects business and what you can do to help them.
This information can prove extremely helpful when you are composing your email message.
By being able to add specific points to your email that would only apply to their particular business you are letting them know that you’ve taken the time to learn about their company and their needs which will help you build trust with them?
- Remember, this is a business that has their own marketing campaigns and they are familiar with all the tricks.
Don’t try too hard to ‘sell’ them. Keep your message short and on point and then follow-up with a firm and clear call to action.
- Track your results.
You want to keep track of open rates as well as an increase in sales and/ or customers. It’s important for you to know which campaigns work and which ones didn’t.
This information will allow you to tweak the ones that work and reuse them and start from scratch on some of the less effective campaigns.
Email marketing can be a huge benefit to any business building strategy. Take the time to research your market before you implement your business to business plan. This added step will allow you to make more money and increase your customer base for a very small investment.
By now, you probably understand the importance of capturing your website visitors contact information using an opt in form and building a large email list of potential customers.
This is an extremely effective tool to help you develop a relationship with your online visitors.
For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again. Once you’ve got an email list you can use broadcast email marketing to let them know about any new product or service you’re offering.
When it comes to contacting your email list you basically have two ways to do it, you can just load a series of pre-written emails into an auto responder service that will send out the emails over whatever period of time you choose.
That way every one who signs up to your list will receive all the emails in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you’ve written and loaded the emails, of course).
But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send an email broadcast.
You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this email at the same time… if that’s what you want.
You can even customize a broadcast so that only part of your list will receive it.
It’s up to you.
But this is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.
In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your email messages:
- If you want as many of the people on your list to actually open and read your email as possible you have to make sure that whatever headline you choose is interesting and compelling.
You want to excite your readers and make them eager to open your email. Make an interesting headline.
- An interesting headline will only take you so far though.
It’s also important that your message is on point and short. For the most part you want your reader to be engaged in your message before they’re finished reading the first paragraph.
If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired action.
- Don’t be afraid to ask them to make a purchase, or do whatever else it is you want them to do such as sign up for your newsletter, etc.
You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand call of action such as: buy now!
Broadcast email is a great way to let everyone on your list knows about something special all at the same time.
One of the most important things you can do to improve the success of your online marketing efforts is to take the time to build an opt in email list.
When customers come to your website you can encourage them to sign up to your email list by offering them an incentive.
Once they’ve signed up to your list you can communicate with them as often as you want. You have two options when it comes to communicating with them, an email series and blast emails.
An email series is simply a number of emails, you determine how many, that have already been written and loaded into an autoresponder and that will be sent out over a period of time, automatically.
For example, if you have created a series of emails that consists of 10 emails and you schedule them to go out daily, every person who signs up to your email or newsletter will immediately get the first email and they will then receive one email a day for nine more days .
The emails will continue to go out in the order you set them up in. That way everyone will receive your emails whether they’ve been signed up for a long time or whether they’ve just signed up.
When you do a blast you will send out the same email to everyone on your list at the same time. Everyone will receive the same message whether they’ve been signed up to your list for years or days.
This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you’re having a sale. This is a great way to offer your customers a coupon for an upcoming sale.
Remember though, no email will be effective if it isn’t read.
For that reason make sure to follow these tips to get the most out of all of your email campaigns:
- Carefully consider who your target audience is and what they want.
If you’re not sure you can ask them. Send out an email and ask them to let you know what questions they have or what products they may be interested in.
- Make sure you use a title that will peak their curiosity.
No matter how well written an email is, it won’t do you any good if your customers don’t read it. Make the headline something compelling.
- Make your message short and to the point.
While you will want to ‘sell’ your customers a little bit if your message drags on and on you will most likely lose them. Just highlight the most important things: what’s in it for them.
They will make up their own mind from that point on.
By keeping these tips in mind you can dramatically improve your results from all of your marketing efforts whether you use a series of emails or blast emails or both.
Just give your customers what they want and they’ll reward you for it by purchasing your products or services.
So it’s vital to get inside your prospects’ heads in order to truly understand what motivates them. Once you do this, you can create a custom-tailored email that speaks directly to their needs, wants and fears.
How do you do this?
Simple: You need to become a part of your target market – or at least spend some time with your market.
You see, until you actually become a part of your market (or at least immerse yourself in it), you’re just guessing about what motivates your market. And so any emails you create will fall flat. But once you know how to get inside your prospects’ head – and once you know how to stir their emotions – you’ll be well on your way to creating a high response email series.
Of course that’s just the beginning.
Your next step is to take what you know about your prospects and plug it into the proven, time-tested copy writing formula – the same formula the world’s best copywriters use every day to turn out cash pulling email messages and sales letters.
And now you can get your hands on this formula for free by clicking here now!