Email Marketing Software
In an era when giant retailers and mega-corporations are pouring millions of dollars into Internet marketing and advertising, owners of small- and medium-sized can become easily discouraged.
With limited marketing budgets, can smaller businesses compete in the high-cost world of Internet marketing and advertising?
The answer is absolutely “yes.”
In fact, one of the best ways to leverage limited marketing budgets is to use email marketing, which can be used to streamline, organize, and enhance customer relationships and communiques.
Email marketing is the perfect medium for distributing a newsletter, contacting potential clients, sending offers to existing customers, or simply keeping in touch with an audience about updates and changes to the business.
At first glance, it may seem that email marketing is a good idea in theory, but difficult to execute in practice. Compiling and sustaining email lists, composing and keeping track of email messages and offers, and sending out the emails manually or using basic email blast software is difficult and time-consuming.
It’s also a risk, since so many blast emails are jammed in spam filters and are never delivered to the recipient. The only way to truly get the message to the customer is through refined email marketing software.
Traditionally, email list management software has had limited features, was erratic in terms of assuring delivery, and had a price tag too expensive to all but the major companies.
Nowadays, the good news is, that the new products available online now have not only overcome these limitations, but that also offer increased affordability.
Therefore, good email marketing software can be the great equalizer, allowing small- and medium-sized businesses to compete with the corporate giants in the world of Internet marketing and advertising.
If you’re in business on the Internet to make a profit, then you’re probably aware of how significant a list of prospects is to your success.
But what if you don’t want to spend countless hours each and every week promoting, writing and managing a continuous email publication?
Well, here’s a relatively-unused strategy you can apply to nurture a list of prospects that not only trust you, but are also eager for more of your expertise.
And that’s without facing the intimidating task of writing a newsletter issue every week, draining valuable hours of your business day
Use an auto responder to accumulate a pre-written newsletter publication. You can then let the auto responder send out the pre-written issues to every one of your subscribers every week like clockwork.
It may seem like a great deal of work. But the secret is using your time *shrewdly*. Sure, you can write an issue each week… but when time permits, you could set up 3 issues all at once, as a result, you won’t have to write anything for the next three weeks (assuming you set each issue to go out weekly).
If you have your material to source information from (such as your own info-products) then this strategy will come in very handy and free up loads of your time.
Instead of being forced to write a newsletter issue on a weekly basis, you can in fact write each issue in your own time, and simply add it to auto responder for your subscribers to receive when required.
So when you are conducting business, either as the customer or as the business, there are some universal rules you need to observe.
Here are some rules to follow:
First, if it’s worth sending, it’s worth signing.
This is just like writing a paper letter to a company. You should tell them who you are. Always sign your first and last name.
Second, do not leave the subject line of your emails blank. Not only does it look like SPAM, and some people won’t even bother to read it, but it makes you look lackluster!
Put a subject line in your emails.
Third, get rid of the inane background color, flowers, smiley faces, pictures and all that other trash. Many email services block those pictures now anyway, mine does.
I even get emails where people have brown writing on a black background. What were they thinking? I can’t even read the darn things and have to copy and paste it into Microsoft Word to even figure out what their email is saying.
Just a white background and black letters is fine, thank you.
In a world where common courtesies seem to be going down the drain, take some pride and be one of the people who project a stylish, professional image. Not only will it make you look better, but it will save you time and energy.
Email systems are notorious for sending messages to “no man’s land,” never to be heard from again. And, email viruses are frequently running out of control and wreaking havoc. So, if you’re worried that your message didn’t arrive, you have a valid concern.
How can you verify that someone received your message without using the return receipt function and running the risk of offending the person?
What other options are available to ensure your message was received?
If you think your message didn’t arrive because you haven’t received a response in a reasonable amount of time, try sending another message.
Here’s the “magic trick.”
Make it clear that the only purpose of this second correspondence is to confirm receipt of the first message.
Here are a few examples of a second message you can send to verify an email was received.
Sample One (Informal tone):
“I’m not trying to rush you. I simply want to verify that you received my message.”
Sample Two (More formal tone):
“Please verify receipt of this message now. I look forward to your response to the inquiry at a later time.”
Note: The purpose of these examples is to provide you with sample wording. Be sure to put the message in your own words.
As a marketer, I send a lot of messages. Potential customers are notorious for two things: 1) changing their email addresses; and 2) not responding to correspondence.
So, I’m often in a dilemma when I don’t receive a response to my correspondence. Did they not receive my message? Are they simply not interested? It’s a difficult situation.
In most cases, I’ll send a second message to verify receipt. Let me share the results of follow-up messages I sent to three people.
In two instances, the recipients hadn’t received my original message. In these cases, they thanked me for following up and for re-sending my proposal. (And, they both bought articles!)
In the third instance, the person had received my original message. I received a curt reply telling me to “be more patient.” He was clearly irritated.
The point of this example is – this isn’t an exact science. There are no clearly defined answers to the issue of verifying receipt of an email message. You have to use good judgment and analyze each situation in order to use email more effectively.
As a small or medium-sized business, shopping for email list management software can be tricky. Opt-in email marketing software allows you to change rates, track open and click-through rates in order to make the advertising simple.
Subscribers can be forwarded excellent offers and deals at the click of a button.
So when your are shopping for good software.
Look for the following features:
* Affordability –
Email list management software should allow you to send up to 50,000 emails a month for under $100. There are even some email list management software systems that periodically offer introductory rates of $1 for the first month.
* An intuitive, Web-based interface –
Web-based software is the wave of the future; a Web-based email list management system means you never have to worry about software maintenance or upgrades.
* Limitless email lists –
You should be able to maintain as many addresses as you wish and as many lists as you want without incurring extra expense. Beware of companies that charge based on the number of database entries you have!
* Rollover credits –
If you don’t use your allotted number of emails during a given month, a good email marketing package will allow you to roll unused credits over into the next month, or to purchase additional credits on the fly, in real time.
* Importing lists –
You should be able to import entire mailing lists into the online system with a few clicks of your mouse. You should also be able to rent or buy opt-in email lists and migrate them into the system.
* Sequential mailings –
The best email marketing software systems allow you to import a series of messages and set up sequential mailings to be sent at the day and time you desire. In other words, you should be able to implement a six-month email marketing campaign in one sitting.
* Flexibility –
Look for software that allows you to edit your lists and messages right up to the minute your mailing is scheduled to be sent.
* Automated list management –
Email marketing software should automatically handle bounced emails, bad addresses, and requests for removal. It should also allow you to remove any blacklisted addresses and build opt-in email lists.
Good software can be the great leveler, allowing small- and regular-sized businesses to compete with the corporate giants in the world of Internet marketing and advertising.
Through the immediacy of email, your business can start to see the results needed quickly after the email has been sent.