Building Your Business with Email Marketing Campaign
You will often hear people singing the praises of the internet when it comes to marketing a business. They will talk about the power to reach millions of people from all over the world by using an email marketing campaign.
With the simple push of a mouse button they can have instant, and free, contact with thousands or millions of potential customers.
While this is a great aspect of using the internet for your business building, what happens if you just want to target your local area?
How does local email marketing work?
The same concept can work just as well for you even if you have a more localized focus. Email marketing is quite simple to use and even if you’ve never sent an email before you can easily learn a few basics and put this technique to work for you.
Of course, the first thing you will need is a list of customers, or potential customers, names and email addresses to send the emails to. There are a few methods you can use to start building a ‘subscriber’ list.
If you have a website you should incorporate an ‘opt-in’ box on your website. When they sign up to receive your emails they are opting-in to your list, which means they are giving you permission to contact them and protects you from spam complaints.
The process can easily be automated by the use of an inexpensive autoresponder service.
Another way you can build your subscriber list is to ask the customers who come into your store to sign up for your email messages. One factor will be common to both scenarios: in order to get them to sign up to receive your emails you have to offer them a reason why.
Don’t forget that your customers will be asking ‘What’s in it for me?”
That’s why it’s important to let them know that they will benefit by signing up to your list.
Once they’ve opted in to your list you can send those coupons, early bird sale information, etc. This will create more customer loyalty and make them feel like they’re special and appreciated. Let your customers know what perks they’ll get and that will encourage them to sign up to your email list.
Once you’ve got some people on your list, if you want to send out a group of emails you can either send them yourself manually (all you have to do is put all the email addresses into a group and they will all receive the same message) or you can use a professional service to handle your email marketing, it’s all up to you.
The most important thing to remember is that local email marketing is a very powerful and cost-effective way to increase the number of customers you have as well as improve customer loyalty with your existing customers.
Don’t overlook this extremely effective method to help you grow your business. In today’s competitive business environment you need every advantage you can get.
When it comes to building a profitable online business you actually have many inexpensive, yet effective, methods available to you. One of the best methods to use is email promotion internet marketing.
Using an opt-in email list to build trust and rapport with your website visitors can pay you dividends for years to come.
Building an opt-in email list is simply a way to get your visitors to grant you permission to send them emails thus eliminating the danger of being accused of spamming. When a visitor gets to your website they will have the chance to sign up, or opt in, to your email list.
In order to encourage them to sign up you can offer them useful information that will provide them with a lot of value.
For example, let’s say your website is on bird watching, if you want to get your visitors to sign up to your email list you could offer them an eBook on the basics of bird watching. It doesn’t have to be something expensive to have a high perceived value.
The reason building an email list is so important to your long-term internet marketing success is because it can be very difficult to build long-lasting relationships online. The internet offers amazing opportunities but it can also be tough to set yourself apart from all the other internet marketers.
By building a list you can communicate with, and provide helpful information to, the people on your list for as long as you want.
In order for this technique to be effective there are a few things you have to keep in mind:
- Do not make all of your emails one sales pitch after another, if you do your subscribers will opt out of your list and you will lose that potential customer forever.
Instead offer them useful information in every email and either send out one sales pitch for every 5 or so informational emails, or you can add a P.S. at the end of your email message suggesting a product or service that can help them accomplish some goal.
- When offering them an eBook or a newsletter as encouragement to sign up to your list, make sure that it is something that has a lot of truly beneficial information in it.
People are overwhelmed with free offers these days and more often than not the free things really don’t offer that much value.
This is a great way to set yourself apart from the others, if you offer some unique and valuable information for free instead of the same old recycled junk that everyone else gives away, you will show your visitors that they can trust you which will make them much more likely to buy from you in the future.
Email promotion internet marketing is the only real way to establish a long-term relationship with your website visitors. It’s much easier for you to make another sale to an existing customer than it is to constantly find new customers to sell to, use email to leverage all of your website visitors.
When it comes to finding a good email campaign manager you can either hire an outside firm to oversee your email marketing efforts, or get someone from your company.
The option you choose will depend on your budget, your needs, and the desired results…. but mostly your budget.
Whichever method you choose when it comes to having someone manage your campaign, the steps needed to establish an effective campaign will be the same.
Here is a list of some of the things you need to consider when putting together your email marketing campaign:
- First things first, what do you hope to accomplish with this campaign?
What outcomes do you need to achieve in order to consider the campaign a success?
This may sound like a dumb question but if you don’t have a clear idea of your ultimate goal than you don’t know the best way to structure your campaign.
For example, is your goal to get more customers into your store or to your website? Or is your goal to provide your existing customers with some sort of customer appreciation perk? Identify the goal of your campaign so that you can structure your email messages accordingly.
- Carefully consider what you are going to put in the ‘subject’ line.
This is a very important element and a good subject line can be the difference between your email being read and being sent to the spam folder. Your subject should be short and to the point but also intriguing and pique your reader’s curiosity.
When you create your email make sure that the opening is personal. Use the name of the individual you are sending the email to, this can easily be done with certain automated methods.
- Remember that most people receive dozens of emails a day and don’t have time to read them all.
In order to get them to read the whole message make sure to keep your email short and sweet. Focus your message on your customer and their needs and wants not on you or your company. In most cases people will only skim the email message so only put in the important points.
Don’t make your message too long or your customer will lose interest and stop reading.
- Don’t get too fancy with font styles and graphics.
Remember, there are a lot of different types of computers and all ages of monitors out there and if you get too high-tech some of your customers may not be able to read it.
Different font styles can also be difficult to read sometimes. Just keep your message short, professional yet friendly, and to the point.
- And of course, if you have the budget and / or you just don’t have time to do it yourself, you could always hire a professional to organize your email campaigns for you.
In many cases this will be the best option since they are experienced and can make sure your messages are written in an effective way to maximize not only your open rate but your desired results as well.
When it comes to setting up an effective email marketing campaign, just remember that there are a few simple things to keep in mind.
If you are able to hire a professional email campaign manager than by all means, so do. If not, don’t let that keep you from setting up your own campaign so you can benefit from the enormous potential of email marketing.
However advertising and communications are everywhere, and people can forget how delicate a process marketing can be. Therefore to get the full benefit of internet marketing, you need to make sure that you understand how to use it in the right ways.
- Do Your Research
Researching your internet marketing strategy cannot be stressed enough. You need to know what it is and how you can use it to your advantage. Most importantly, you need to know how your competitors are using it to their advantage. Only then will you be able to grasp the importance of internet marketing and be able to use it to its fullest extent.
There are many places where you can learn about internet marketing. Lots of books are released on the subject every year and there are even periodicals devoted to it. Finally, you can look around online for information as long as you are careful about the websites you get your information from.
- Doing it Right
By investing time in research, you can learn various very effective ways of implementing marketing strategies online. Some people really don’t think there is a right or wrong way to market online, but this simply isn’t true.
There are the basics, such as having good grammar and a captivating ad campaign, but it goes beyond that.
One thing you need to think about is that you can’t just stick the online equivalent of a brochure up and think that is marketing. Maybe that is part of it, but it isn’t going to cut it overall.
The importance of internet marketing lies in the ability to really communicate with your potential customers in ways that cannot be done with off-line advertising.
You need to know what internet marketing is capable of before you get too far into it. Only then will you be able to do it right and get the very best results possible.
- Continue to Grow Your Marketing
As with other types of advertising, you need to constantly shift and change your online marketing. People easily become bored with seeing the same campaign over and over. They get inured to certain things over time. So you need to be ready to change-up your marketing.
This is another aspect of the importance of internet marketing that many people overlook. Just like your business, if your marketing doesn’t change and keep up with the times, it will fail. To keep this from happening, keep your eye on popular shifts in advertising and communicating.
Also make sure that you watch your client feedback carefully when you make changes in your marketing. If you don’t you could miss crucial fluctuations in your sales or visitors.
By understanding the importance of internet marketing, you will put yourself in a better position for success. Read up on internet marketing and the trends that it goes though so you can anticipate changes.
Also make sure you are using the internet to its fullest advantage. By doing this, you will make it more likely that your business will end up on top.