Secret Email Tactics That Can Help Your Business Grow
You will often hear people singing the praises of the internet when it comes to marketing a business. They will talk about the power to reach millions of people from all over the world by using e-mail marketing.
With the simple push of a mouse button they can have instant, and free, contact with thousands or millions of potential customers.
So how does it work?
Email marketing is quite simple to use and even if you’ve never sent an e-mail before you can easily learn a few basics and put this technique to work for you.
Of course, the first thing you will need is a list of customers, or potential customers, names and email addresses to send the messages to. There are a few methods you can use to start building a ‘subscriber’ list.
If you have a website you should incorporate an ‘opt-in’ box on your website. When they sign up to receive your emails they are opting-in to your list, which means they are giving you permission to contact them and protects you from spam complaints.
The process can easily be automated by the use of an inexpensive autoresponder service.
Another way you can build your subscriber list is to ask the customers who come into your store to sign up for your email messages. One factor will be common to both scenarios: in order to get them to sign up to receive your emails you have to offer them a reason why.
Don’t forget that your customers will be asking ‘What’s in it for me?”
That’s why it’s important to let them know that they will benefit by signing up to your list.
Once they’ve opted in to your list you can send those coupons, early bird sale information, etc. This will create more customer loyalty and make them feel like they’re special and appreciated.
Let your customers know what perks they’ll get and that will encourage them to sign up to your email list.
Once you’ve got some people on your list, if you want to send out a group of emails you can either send them yourself manually (all you have to do is put all the email addresses into a group and they will all receive the same message) or you can use a professional service to handle your email marketing, it’s all up to you.
The most important thing to remember is that email marketing is a very powerful and cost-effective way to increase the number of customers you have as well as improve customer loyalty with your existing customers.
Don’t overlook this extremely effective method to help you grow your business. In today’s competitive business environment you need every advantage you can get.
When it comes to building a profitable online business you actually have many inexpensive, yet effective, methods available to you.
One of the best methods to use is email promotion.
Using an opt-in list to build trust and rapport with your website visitors can pay you dividends for years to come.
Building an opt-in list is simply a way to get your visitors to grant you permission to send them messages about your products and services thus eliminating the danger of being accused of spamming.
When a visitor arrives at your website they will have the chance to sign up, or opt in, to your email list.
In order to encourage them to sign up you can offer them useful information that will provide them with a lot of value.
For example, let’s say your website is on whale watching, if you want to get your visitors to sign up to your list you could offer them an eBook of amazing of whale watching photographs.
It doesn’t have to be something expensive to have a high perceived value.
The reason building an opt in list is so important to your long-term success is because it can be very difficult to build long-lasting relationships online.
By building a list you can communicate with, and provide helpful information to, you have an opportunity to gain loyal followers and increase the potential of turning followers into customers.
In order for this method to be effective there are a few things you have to keep in mind:
- Do not make all of your messages one sales pitch after another, if you do your subscribers will quickly opt out of your list and you will lose that potential customer forever.
Instead offer them useful information in every mail out and either send out one sales pitch for every 5. You can always add a P.S. at the end of your message suggesting a product or service that can help them accomplish some goal.
- When offering them an eBook or a newsletter as encouragement to sign up to your list, make sure that it is something that has a lot of truly beneficial information in it.
People are overwhelmed with free offers these days and more often than not the free things really don’t offer that much value.
However, this is a great way to set yourself apart from the others, especially if you offer some unique and valuable information for free. This will show your visitors that they can trust you which will increase the possibility of them buying from you in the future.
An email campaign promotion is a fantastic way to establish a long-term relationship with your website visitors. It’s much easier for you to make another sale to an existing customer than it is to constantly find new customers to sell to, using this type of promotion to leverage all of your website visitors is a cost effective way to build your business.
Here is a list of some of the things you need to consider when putting together your email marketing campaign:
- First things first, what do you hope to accomplish with this campaign?
What outcomes do you need to achieve in order to consider the campaign a success?
This may sound like a dumb question but if you don’t have a clear idea of your ultimate goal than you don’t know the best way to structure your campaign.
For example, is your goal to get more customers into your store or to your website? Or is your goal to provide your existing customers with some sort of customer appreciation perk?
Identify the goal of your campaign so that you can structure your email messages accordingly.
- Carefully consider what you are going to put in the ‘subject’ line.
This is a very important element and a good subject line can be the difference between your email being read and being sent to the spam folder.
Your subject should be short and to the point but also intriguing and pique your reader’s curiosity.
When you create your email make sure that the opening is personal. Use the name of the individual you are sending the message to, this can easily be done with certain automated methods.
- Remember that most people receive dozens of emails a day and don’t have time to read them all.
In order to get them to read the whole message make sure to keep your email short and sweet. Focus your message on your customer and their needs and wants not on you or your company.
In most cases people will only skim the email message so only put in the important points.
Don’t make your message too long or your customer will lose interest and stop reading.
- Don’t get too fancy with font styles and graphics.
Remember, there are a lot of different types of computers and all ages of monitors out there and if you get too high-tech some of your customers may not be able to read it.
Different font styles can also be difficult to read sometimes. Just keep your message short, professional yet friendly, and to the point.
- And of course, if you have the budget and / or you just don’t have time to do it yourself, you could always hire a professional to organize your email campaigns for you.
In many cases this will be the best option since they are experienced and can make sure your messages are written in an effective way to maximize not only your open rate but your desired results as well.
When it comes to setting up an effective email marketing campaign, just remember that there are a few simple things to keep in mind.
If you are able to hire a professional campaign manager than by all means, do so.
If not, don’t let that keep you from setting up your own campaign so you can benefit from the enormous potential of email marketing campaign.
It’s one of the best ways to leverage limited marketing budgets is to use email marketing, which can be used to streamline, organize, and enhance customer relationships and communications.
Email marketing is the perfect vehicle for distributing a company newsletter, contacting potential clients, sending offers to existing customers, or simply keeping in touch with an audience about updates and changes to the business.
At first glance, it may seem that email marketing is a good idea in theory, but difficult to execute in practice. Compiling and maintaining your lists, composing and keeping track of messages and offers, and sending out manually or using software is difficult and time-consuming.
It’s also a gamble, since so many blast emails are caught in spam filters and are never delivered to the recipients. The only way to truly get the message to the customer is through sophisticated email marketing software.
Historically, email list management software has had limited features, was unreliable in terms of assuring delivery of emails, and has been cost prohibitive to all but the largest companies.
The good news is that new products have entered the marketplace that not only overcome these limitations, but that also offer enhanced affordability.
As a small or medium-sized business, shopping for list management software can be tricky. Look for the following features:
Email list management software should allow you to send up to 50,000 messages a month for under $100. There are even some list management software systems that periodically offer introductory rates of $1 for the first month.
* An intuitive, Web-based interface
Web-based software is the wave of the future; a Web-based email list management system means you never have to worry about software maintenance or upgrades.
* Limitless email lists
You should be able to maintain as many addresses as you wish and as many lists as you want without incurring extra expense. Beware of companies that charge based on the number of database entries you have!
* Rollover credits
If you don’t use your allotted number of emails during a given month, a good email marketing package will allow you to roll unused credits over into the next month, or to purchase additional credits on the fly, in real-time.
* Importing lists
You should be able to import entire mailing lists into the online system with a few clicks of your mouse. You should also be able to rent or buy opt-in lists and migrate them into the system.
* Sequential mailings
The best software systems allow you to import a series of messages and set up sequential mailings to be sent at the day and time you desire.
In other words, you should be able to implement a six-month marketing campaign in one sitting.
Look for software that allows you to edit your lists and messages right up to the minute your mailing is scheduled to be sent.
* Automated list management
Email marketing software should automatically handle bounced emails, bad addresses, and requests for removal. It should also allow you to remove any blacklisted addresses and build opt-in lists.
However some systems are notorious for sending messages to everywhere and anywhere, never to be heard from again. And, viruses are continually running rampant and wreaking havoc.
So, if you’re worried that your message didn’t arrive, you have a valid concern.
How can you verify that someone received your message without using the return receipt function and running the risk of offending the person?
What other options are available to ensure your message was received?
If you think your message didn’t arrive because you haven’t received a response in a reasonable amount of time, try sending another message.
Here’s the “trick.”
Make it clear that the only purpose of this second correspondence is to confirm receipt of the first message.
Here are a few examples of a second message you can send to verify an email was received.
Sample One (Informal tone):
“I’m not trying to rush you. I simply want to verify that you received my message.”
Sample Two (More formal tone):
“Please verify receipt of this message now. I look forward to your response to the inquiry at a later time.”
Note: The purpose of these examples is to provide you with sample wording. Be sure to put the message in your own words.
There are no clearly defined answers to the issue of verifying receipt for your message. You have to use good judgment and analyze each situation in order to use it more effectively.
By now, you probably understand the importance of capturing your website visitors contact information using an opt in form and building a large list of potential customers.
This is an extremely effective tool to help you develop a relationship with your online visitors. For the most part, this is the only way to build a relationship since many of these people won’t come back to your website again.
Once you’ve got a list you can use broadcast marketing to let them know about any new product or service you’re offering.
When it comes to contacting your list you basically have two ways to do it, you can just load a series of pre-written messages into an auto responder service that will send out them over whatever period of time you choose.
That way every one who signs up to your list will receive all the messages in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a fantastic way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you’ve written and loaded the emails).
But if you’ve got a sale coming up or you’ve just added a wonderful new service and you want to let all of the customers on your email list know about it right now, you want to send a broadcast.
You can set this message to go out at a certain time or a certain day but the point is that everyone on your list will get this at the same time… if that’s what you want.
You can even customize a broadcast so that only part of your list will receive it. It’s up to you.
This is the method you will want to use if you have some hot news that you just want to let everyone know about right away without adding this message to your series and have to wait several days for some of the people on your list to receive it.
In order to be as effective as possible here are a few things you need to make sure you are doing when it comes to composing your messages?
- If you want as many of the people on your list to actually open and read your messages as possible you have to make sure that whatever headline you choose is interesting and compelling.
You want to excite your readers and make them eager to open your mail. Make an interesting headline.
- An interesting headline will only take you so far though. It’s also important that your message is on point and short.
For the most part you want your reader to be engaged in your message before they’re finished reading the first paragraph.
If you can hook them and get them to read your whole message you will have a much better chance of getting them to take the desired action.
- Don’t be afraid to ask them to make a purchase, or do whatever else it is you want them to do such as sign up for your newsletter, etc.
You’d be amazed at how many marketers actually fail to ask for the sale. Whatever action you want them to take, provide them with a clear and easy to understand call of action such as: