The Double opt-in Email Advertising Method
The trends of shopping have changed today. More people prefer to do the online shopping as compared to the traditional methods.
This calls for a different kind of advertising strategy as well.
The Double opt-in Email Advertising Method is a marketing strategy which is a perfect solution for the issue of raising awareness of a product.
The easy availability of the internet allows people to check their emails frequently.
Hence, the email would be the perfect medium for inserting your solo ad campaigns.
The email marketing methods are becoming popular day by day. Today, you can find the bulk of the marketing done online.
People familiar with the email-marketing mode would know that there are many methods of doing the marketing.
The single opt-in and the double opt-in email advertising methods are some of them. We shall explore the difference between the two and compare the same.
The single opt-in method of email marketing envisages the consumer to submit their emails for ensuring the flow of email marketing messages to their inbox.
This could be uncontrollable after some time, as you would find your inbox full of emails. This would not only clog your email inbox but also make you miss some of your important emails as well.
This could result in the collection of spam emails. The purpose of advertising through the email-marketing mode would become a futile exercise.
To avoid such a scenario, the business enterprises can adopt the double opt-in email advertising method.
In this method, the user would have to validate the email authorizing the business enterprise to send further notifications. Under such circumstances, the spam emails go out of the equation.
Your product information reaches the inbox correctly thereby serving its main purpose.
The solo ad is a great way of advertising your product. This particular method ensures that the user gives undivided attention to your advertisements, as there would be no other distractions.
This can improve the chances of the user patronizing your product, thereby resulting in a genuine sale transaction.
The business enterprise has to maintain certain precautions while utilizing the solo ads method of double opt-in email advertising.
In the first instance, the solo ads would be expensive in comparison with the multiple ads marketing. This would be obvious.
Therefore, it becomes the prime duty of the business enterprise to check whether the messages go to the correct niche of customers. In case it goes to the wrong niche, there would be no point in advertising the product anyway.
Secondly, they must also ensure that the niche that receives the advertisements have the interest and the inclination to shop online.
The selection of the vendor becomes very important at this stage. A proper vendor would do a great job.
Each solo ad should have a great heading in order to grab the attention of the viewer.
The viewer would be in a great hurry. The natural tendency would be to skip the ads.
A great heading would compel him or her to bestow immediate attention thereby increasing the chances of conversion.