Top 5 Newsletter Building Tools for Digital Marketing


digital marketing


Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of online tools available to help you enhance your email campaigns.

Email marketing is one of the most powerful and potent promotional tools available for digital marketing.

Here five of the top resource tools for online marketers to use. Below you will find a review on each. Personally, l use Get Response, however each of the top 5 offer wonderful templates for creating newsletters, autoresponders and tutorials to help you establish your unique email marketing campaign

Email is the foundation of any online marketing campaign, so we’re always trying to become more efficient and effective when it comes to creating engaging newsletters that get results.

If you’ve come this far, you’re probably already familiar with some of the specialized email software which makes it practical to send hundreds or thousands of emails at a time. These digital marketing apps help organize your contacts and build professional-looking newsletters your contacts will actually enjoy reading.

To choose which app best suits you, look past the general features that everyone offers. Even free apps will let you compose with limited templates and keep a small number of contacts.

Focusing on these digital marketing strategies will help your business grow and extend your brand recognition and reach.

Get Response

Get Response combines all the best efforts of other newsletter apps coupled with unrivaled convenience and accessibility:

Access to 1000+ photos from i Stock

A/B testing with up to 5 different versions

Contact Boosters to import contacts from CRM apps, PayPal, and social media

Live previews of how your email will look on mobile devices and on PCs

Excellent landing page development

The incredible intuitive interface and 500+ templates will make creating a unique newsletter a breeze. With Get Response you’ll have access to your Edit History every step of the way, so you can craft from draft to final copy without having to keep multiple copies.

Get Response offers all this and more with 24/7 customer support. You can contact one of their representatives by phone, email or live chat any time of the day for speedy reconciliation.



If you want to get more subscribers or integrate your email campaign with your social media or eCommerce account, AWeber is a good choice. While it doesn’t have as many editing and creative functions as other apps, it more than makes up for it by giving you options to expand your sphere of influence:

Comprehensive Sign-Up Form creation and test

Subscriber segmenting and tracking

RSS-to-email functionality

Integrate with Facebook, WordPress, Etsy, and PayPal for more contacts

Their anti-spam policy also ensures your emails reach your readers.



A straightforward app like Campaigner doesn’t depend on bells, whistles or cute graphics to appease its customers. Instead, they offer superior tracking and statistical analysis to keep you in the know about your email’s success. Their best features include:

Advanced email automation based on extensive triggers

SMPT Relay for transactional emails used with promotional emails

Static and dynamic segmentation options and in-depth activity analysis with Sales force compatibility

Campaigner turns an impressive amount of raw data into simple graphs you can use to gain a better understanding of your readers and customers.


Mail Up

If you have trouble keeping all your messages and updates straight, Mail Up is here to help organize your online communication. Designed for people who have tens of thousands or even millions of contacts to keep track of, Mail Up is all about keeping you informed at a glance.

Control SMS messages, newsletters, transactional emails, social media updates and more from one app

Convenient dashboard displays vital statistics and upcoming events

Flexible pricing structures that fit a variety of needs

The interface leaves a little to be desired relatively, but its flexibility makes up for its simplicity.


Based on pricing, MailChimp is a good choice for those who have fewer than 3000 subscribers. For a highly competitive rate at fewer than 3000 contacts, MailChimp offers great, professional features you would expect from the other apps on this list. With excellent tools for beginners, MailChimp offers:

Email personalization tools

Account management and Snap apps for your mobile device

Quick set-up automation

Automatic contact removal for bounced emails and unsubscribe

Beginners will enjoy the free e-books and other resources available to them to learn the best marketing strategies and make the most of their new app.

These apps are designed to make it simple and stress free to manage your emails and contacts, so take into consideration where your business could improve. Let these affordable tools take the guess work out of your next newsletter or update.

By some estimates, nearly three quarters of shoppers prefer receiving marketing messages via email. It is also effective. According to Monetate E commerce Quarterly report for Q3 2015, some 10.23 percent of shoppers who visit an eCommerce site after responding to an email-marketing message will add an item to the shopping cart. Email is also among the best marketing tools for sales conversion.

For more information on the best email marketing resources

Spread the love