How to Make Sales Online By The Power of Understanding Your Customer.




This is a very competitive world online. You have to be at your creative best while marketing your products.

And an effective marketing campaign can bring in the desired results.

Any successful business enterprise would affirm two things.

The first would be the quality of their product and the second aspect would be about the marketing techniques employed by them to sell the product.

This drives home the fact that the marketing of a product is as important as the product itself. You can market a product in various ways.

However, to stay in this competitive world of business; business entrepreneurs should take advantage of understanding their clients better than they know themselves. 

Knowing and understanding your clients on a deep, emotional level is truly the beginning of successful marketing.

If you want to really sell your products, if you want to build a business that brings in six (or seven) figures this year and the next…

Then you need to be prepared and get to know your clients better than anyone else in your marketplace.

In fact, you should know them better than their close friends do.




Know your customers even better they now themselves.

If you have not made your first sale online yet: You should know and understand your ideal client. In other words, the type of person who is most likely to buy your product.

Believe it or not: It’s not as difficult as it sounds.

The need to be able to diagnose your clients’ problems.

If you can identify and diagnose their problems, it shows you understand your them in a deeply intimate, personal way.


Describing your customers’ problems tells them three important things:

  1. You understand where they’re at.
  2. You know where they want to be.
  3. And you’re going to help you get there.


So framing your clients’ problems is a definite process to direct you along the right path to understanding their needs and wants.

To be able differentiate between what you think they need and what they actually need to resolve their problem is a major key to opening the door to your success.


So, to begin this whole process;

  • Start by looking at your product and ask yourself:
  • What problem or problems does it solve?
  • Make a list of those problems.
  • Which one MUST be solved?
  • Which problem keeps them up at night?
  • Is it the kind of problem would they pay money to solve?
  • If it’s not, you may have to go back to the drawing board.


If you have found a problem that’s worth solving: Brainstorm as many ways to present this problem as possible.


Then ask yourself…

  •  Does the problem make any particular goals unattainable? (For example: Being overweight might make it impossible to chase after your kids.)
  • If so, how much effort will they waste if they don’t solve this problem?
  • What’s the history of the problem? Where did it come from and what caused it in the first place?
  • What are the long-term implications of the problem if it’s not solved (not only for the client but possibly for their families etc.)?


Choose one way to present the problem and develop it into a small piece of content. Ideally, it should be a place where you can get feedback (like a blog post). See what resonates with your audience.

Once you find the reframe problem that resonates, write a longer piece of content about it. Use this longer piece of content to start creating demand for your product.

The prospective client would naturally browse your website searching for more details.

This would give you an opportunity to entice and educate them in matters relating to the features of your product.


Asking the Right Question will ultimately help you through a Problem.

A problem is the difference between your current and desired conditions.

It can result from new knowledge, or it might come from an unfulfilled dream.

When you identify the difference between what you have and what you want, you have defined your problem and can begin to develop a plan to achieve your goal.

How many times have you jumped straight to the resolution of a problem, only to realize later that, if you had first asked questions and listened, you could have come up with a far better solution?

In addition, have you ever thought that you weren’t going to achieve your goals?

And each day you wonder what else can you do to generate conversions and sales.

Why is it that every new software and training program seems to be the one you have been looking for until you realise that it is teaching the same things as all the others.

That the software is only half of what you thought it would be.

It’s so frustrating!

And you start to regret the time and money you have wasted only to be at the same place as were before. You want to make progress but all you feel is overwhelmed and disappointed.

If you feel this way than l can tell you that l do share your anxieties.

That is until l started to ask the right questions l needed answers to. These answers helped me identify what l really wanted to achieve.  

I soon realised that these questions defined the problems I was facing and they led to a clear vision of the issues involved.

It was easier to run through multiple scenarios to their conclusion and find the best answer that gave me the growth and profit I have searching for.

This new awareness allowed me to see possibilities for improvement and my “problem(s)” began to be solved. 

When you identify the difference between what you have and what you want, you have defined your problem and can begin to develop a plan to achieve your goal.

The difference between success and failure knows that you’ll solve the “real problem.”

Asking the right question will ultimately help you find your way through a problem. It can help you find the right clients, avoid future difficulties, and exceed your competitors.

Questions also act as a filter that will help you make sense of the key elements of a situation that can lead you to successful outcomes.

Most business situations require thoughtful assessment. To reach a solution, finding answers to the “What? And the Why” is vital.

What is broken…?

What is working…?

What needs improvement…?

What must be changed…?

What will have the biggest impact…?

And the “Why?”

Why did this happen…?

Why have we been using this process…?

Why are they considering the competition…?

Why are we losing this market…?

Why is our product third instead of first…?

These questions are critical to establishing clarity and developing a clear plan of action.

Unfortunately, most people don’t take time to frame the questions beforehand or to ask questions that will develop the right scenario to advance the business.

Successful questions can be potent and inspiring. They are open-ended and not leading.

They are more often “What?” or “How?” questions rather than “Why?” questions. “Why?” questions are good for soliciting information, but can make people suspicious—so be thoughtful in your use of them.

Also, to be an obliging questioner, wait for the answer—don’t provide it yourself.

Asking the right question is often the key to breakthrough business success.  With a properly framed question, finding an elegant answer becomes almost straightforward.  

It is also essential for setting effective business strategy. And the effective strategy needs to be framed around the right questions.

These questions need to be framed around a problem or challenge.

How can you find the right questions to ask?  Good questions are clear, even if they are broad. 

They need to be linked not only to an over-arching objective but also to competitive issues, the challenges posed by current approaches, decision criteria, and the obstacles to adopting new solutions.

A further advantage of asking the right question is being able to rank the quality of answers with confidence. 

It’s very easy to start doing things without asking profound questions about the problem only to discover later that you worked on solving the wrong problem.

Sometimes we don’t have enough time to pause and reflect in the midst of distractions, speed and intensity of a modern workday.

Therefore here is a list of 10 questions that will help you to solve problems more effectively and get outstanding results.

Whenever you deal with a major problem or challenge, ask these questions.


  1. How would I prioritize the problems I face today?

Solve all problems one at a time.

  1. In a single sentence, what is the problem?

A decision is a choice you make between two or more alternatives:

  1. Am I emotionally or physically fatigued?

It may take you hours of struggle to find a solution that you might otherwise discover in minutes.

  1. What are the facts related to this problem?

Peter Drucker’s words: “Once the facts are clear, the decisions jump at you.”  

  1. Why does the problem exist?

What caused this problem, and how can we keep it from ever happening again?

  1. What are the 3 greatest resources I can bring to bear on this problem?

Write down the best resources you know or can find.

  1. Who can help me solve this problem?

An expert might be able to help you. 

  1. Should I spend more money to reduce the time needed to solve this problem?

You can buy the tools or hire the people to help shorten the amount of time it will take to find a solution.

Some problems are so critical they must be solved immediately.

  1. Of all the potential solutions to this problem, which one has the greatest potential to be right? And which one involves the lowest risk?

Evaluate all possible solutions before deciding, and then go to the single best solution.

10. What policy would keep this problem from recurring?

“It’s not that they can’t see the solution. They can’t see the problem.” – G.K. Chesterton

Few people can give a clear definition

Finding a way to attract customers or clients to the products and or services you offer is the vital key to better conversions and profit for your business.

Successful ezine marketing is proven to increase sales and conversions and drive more quality traffic to your website.

If you’re looking for more information than please click on the link below and you’ll discover everything that l have learnt from a master of internet and email marketing.

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