The Role of Curated Content in Today’s Marketing Strategy
Marketing today, needs to be fresh, useful, and entertaining. So we see the role of good curated content as a powerful way to attract prospects to your brand, build brand empathy, and improve customer retention and allegiance.
To fully comprehend the power of content marketing, the importance of consistent content that meets your prospect needs across the entire spectrum of the buying cycle is paramount.
From your initial research to conversion and engagement, your content acts a vital role in educating, guiding, and influencing your prospects and customers.
If you don’t have the time, staff, or financial resources to publish good material each day. It’s almost impossible to stay ahead of the demand.
Curation is the smart, efficient way for you to meet the content needs of your prospects without additional resources.
In the past the conduit to purchase used to be an uncomplicated line from buyers need to sale. It was easy for marketers to guide and even control the prospect’s journey along this narrowly defined sequence of steps.
So, how are buyers making their purchase decisions today?
And more importantly – how can you influence those decisions?
You understand that reaching, engaging, and influencing prospects is all about content, however it’s not just about any content.
Your prospects are sometimes engulfed by low quality content that doesn’t deliver on its promise, or even serve any identifiable need.
Therefore what they need and want is content that is profoundly relevant and provides actual value.
This can be in the forms of education, resources, solutions, and or entertainment.
Let’s not forget that today’s buyer is much smarter and more demanding. They expect more and they have much more choice than ever before.
And, if you can’t supply content they can actually use, they’ll go somewhere else.
In fact, even if you have the best content in the world, they will still search elsewhere for extra points of view.
To earn their trust, each piece you publish must demonstrate your expertise, thought leadership, and/or provide a solution to a specific problem. It must be worth it so that they may begin to appreciate what you have to offer them.
Content Curation helps you put yourself forward effectively and efficiently, and it provides unique advantages that are critical in today’s market.
Here are 5 Tips to Cover the Challenges of Content Marketing
# Producing Engaging Content
Use only the highest quality, most relevant curated content to ensure stronger engagement with your audience.
# Producing Content Consistently
Regular content makes it easy to increase your publishing frequency without the agony of creating unique content.
# Producing a Variety of Content
Publishing content from a diverse set of sources ensures a variety of both formats and voices.
# Lack of Budget
Content Curation does not have to be a massively protracted task, so you don’t have to allocate additional resources in order to collect the benefits.
# Holes in Knowledge and Skills
Whether the holes have to do with content creation or expertise, it helps you link them by integrating expert insights and reducing the load of technical and artistic content development.
Curated content becomes additional index-able pages that present more entry to your site by search engines.
Helps you develop a go-to web resources that will develop your credibility and encourage visitors to trust you as the authority on your topic.
Maintain LEAD GENERATION:
Drives site visits that increase the potential for landing high quality leads.
Simplify LEAD NURTURING:
Is easily re purposed via newsletters, emails, and other channels to make lead nurturing simple and consistent.
Harmonize SOCIAL MEDIA along with BLOGGING:
It supplements your social media publishing and facilitates social media chats not only with prospects and customers.
Content Curation helps you deliver improved content marketing ROI, lower per-lead costs, greater effectiveness, increased trustworthiness, and all the other side benefits of a healthy content marketing strategy.
Some Key Points to Consider
- You can curate content from a wide variety of online sources including trade publication, social media profiles, blogs, scientific journals, news outlets, and more.
- You can arrange those using rich and styled classifications by grouping and categorizing related content.
- You can share content with your audience via many different feeds including websites, social media, blogs, mobile apps, widgets, and email newsletters.
- Content Curation is not aggregation, which lacks the human touch. It needs to have a sense of congeniality.
- Content Curation is an essentially human process. At the core is the curator – you – hand-selecting which content to share, determining the directorial method
- That will increase accessibility and usability, and adding insight that will support your audience in gaining a deeper understanding of the content.
- Content Curation is not content harvesting, which involves unethically pirating third-party content and publishing high-quantity, low-quality content.
When done right, content Curation is ethical and beneficial to all parties involved: you (the curator), your prospects (the audience), and your third party sources (the original content creators).
There are five major activities required for developing and maintaining an efficient, effective, and ethical writing practice:
- Develop your Strategy:
With your own objectives & topics
Your own sources
By organizing and editorializing.
Content through a variety of channels and mediums
And optimize your content’s performance
Share content to inform, educate, and influence your prospects and customers, simultaneously strengthening your brand’s position as a Go -To resource and industry thought leader.
Build an online destination that can be monetized via advertisements or sponsorship.
There are three factors to consider if you want to find the just-right topic:
How much competition is there for this topic?
Is my target audience interested in this topic?
Is there sufficient content on this topic for me to curate?
As a marketer your job is to help prospects find their way through the jungle and hopefully find they way to your front door.
Your created and curated content gives your prospects a trail to follow.
It helps guide them, step-by-step, from Point A to Point B.
However, because the path is long and each prospect’s journey is unique, your content has to cover a lot of territory. It has to be there at every fork in the road, or your prospects will pick up someone else’s trail.