5 Questions Which Will Boost your Business.



The Importance of “Planning” To Make a Decision?

As business owners, entrepreneurs, and Webmasters, we strive for unobtainable excellence.

Why do I say unobtainable?

Because when we focus on perfection in one area, we forego attention elsewhere.

Limited money and time can mean that you must choose from the endless parade of advice and recommendations. This creates a dilemma. How do you choose which to hold and which to pass up?

Consultants, specialists, will eagerly give advice from their viewpoints. You will hear the benefits of focusing on “___” (Fill in the blank with appropriate specialty.)

This is not a bad thing; it is their job to sell you on the advantages of their specialties. It is *your* job to probe for the downsides and the trade offs.


Different Perspectives

It is sometimes frustrating when individuals don’t grasp The Big Picture. In the virtual world the Big Picture problems occur. Search Engine Optimization (SEO) firms focus on page optimization and submission.

Copywriters tout the best way to write content. PR firms tell you how to send press releases. Marketing gurus sell proven programs. The advice makes sense in theory.

Toss in a measure of reality, however, and you may have an unruly mess.


The Big Picture

When reality hits, you find it is simply impractical to optimize all areas of your business. You cannot grind everything to a halt while you try for detailed excellence. The devil may be in the details, but the profit is in the execution.

As manager or “chief cook and bottle washer”, it is your job to package the advice into a profitable parcel and make it work.

Once you recognize that some areas are going to be at first less than perfect (Providing you with opportunity over time to improve.), the test is to figure out what makes sense for your business and website.

When is it critical to optimize and when is less than perfect acceptable?

When considering expert advice, ask yourself these five questions:


1) Does it solve a problem?

One of the best ways to understand the importance of an action is to relate it to a problem. If you think tactically – first identifying your main problems, then designing solutions to solve those problems – your business is more likely to thrive.


2) What are my alternatives?

There is always more than one resolution to a problem. If you assess various approaches, you will ultimately make better decisions.


3) What are the downsides?

Excellence and optimization are in the eyes of the viewer. What you see as a shortcoming may seem trivial to the experts. Ask questions and do some research on your own to uncover the downsides.


4) Is it likely to be profitable *for me*?

It is a brutal fact that larger companies can afford programs that smaller companies and individuals cannot. If you have to go into debt or severely reduce other vital activities to put into action a program, your cost increases significantly.

In these cases, cautiously weigh the resources required alongside the potential gain.


5) What happens if I do not do this?

Some activities are “essentials” and some are requirements. Know the difference. If you are losing customers to other websites or businesses, for example, taking action is vital.

Some actions – those you *want* to do but do not help solve a significant problem – can be pushed aside.


Incorporating The Big Picture into your decision-making is critical. When you ask these necessary five questions, you are in a greater position to make accurate decisions.

The longer I’ve been around the more I realize the words “Planning” and “Decision” are hardly ever used in the same sentence!  And the fallout because of poor planning when making decisions is incredible because of it. 

The effects of a decision gone horribly wrong can remain for months or if not years.  It is fact that most businesses are unsuccessful not because they don’t make decisions it is because they don’t how to make good decisions.

With so much based on your ability to make the right decisions it is vital to re-acquaint yourself with the technique of decision making and the practice involved in the preparation to make them.

Planning allows a decision to be made on your terms and in a much more relaxed and intelligent way.  It permits you the time to reflect on a number of options without the last minute rush.


There are four advantages to decision-making planning:

  •  Planning Allows You to Accomplish The Goals You Want to Achieve.

That means you are not so much focused on the external events that don’t relate to what you are trying to accomplish.  Many decisions are incorrectly made based on things that steer one’s life rather than becoming proactive decision-makers.

  • Planning Gives You a Way to Measure Success or Failure.

The plan of action is your mirror to measure how close (or far) you are from accomplishing your goal. This measure is important because it can show you immediately when you are off course and need to make adjustments and corrections.

  • Planning Transforms The “DO” To The “GET”.

Planning converts ideas, options and activities into action.  Planning is not the end result; it is the tool to convert the idea into a specific action or actions.  Planning helps you convert your company’s goals into your individual goals and help you get results.  

Remember most companies pay you for action NOT activity.  It’s not the “do” it is the “get” that makes the difference.  A good plan is to keep what you are trying to accomplish in the focus at all times. 

Ask yourself is what you are “doing” now, “getting” the results you are responsible for?

  • Planning Helps to Allocate Your Resources In An Efficient Manner.

 Few companies or individuals have unlimited resources.  A good quality plan facilitates maximizing the resources you have.  Keep in mind that money is not your only resource.  You will most likely need to manage people, tools, assets and propriety information. 

By conferring with others means that you have to plan often, you can see concerns prior to them becoming problems and you can reallocate available resources to cover the unanticipated issues.

 Planning to make a decision is a perfect example of the Pareto principle – the design is that by doing 20% of work you can produce 80% of the benefit of doing the entire job.

Pareto study is a formal method for finding the alterations that will give the biggest advantages. It is constructive where various potential courses of action are competing for your consideration.

Perhaps by spending the 20% of your time carefully planning you next decision can save you 80% of your time. 

There are several methods you can use for planning. 

Words such as Strategic, Tactical, and Operational may come to mind. 

However, these are specific planning procedures. Each has their position and in many ways your business will depend on it.


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