Niche Marketing SEO and Article Submission
Competition versus Search Volume
In niche marketing SEO, your goal is to find low-competition keywords that are easy to rank for, and that still have enough traffic to merit all the work you need to put into the page to rank.
What’s the best aim between competition and search volume?
How do you find your target market?
Less Than 25,000 Exact Match
The “fewer than 25,000” competitors guideline is perfect for beginners. If you have an established website with a Page Rank of 3 or higher already, then feel free to move this up to 50,000 or more.
Basically, the goal is to find keywords with traffic that have less than 25,000 competitors for the exact match term.
How do you find the number of competitors?
Simply put the exact long tail search term into Google, in quotes. For example, if you’re long tail keyword is: “How to find a date over 45,” then you’d type into Google “How to find a date over 45”.
The number of competing websites displayed by Google is the number of websites crawled that have that exact phrase on them, in that order.
If the number is less than 25,000, then the keyword’s competition is probably low enough for you to have a good shot at ranking.
Is There Enough Traffic?
As a rule of thumb, target keywords with search traffic of between 600 visitors a month and 3,000 visitors a month to start. These are targets per article, not your main overall keyword target.
The number one search result for any given term usually gets about 40% of the traffic. So if you target a word with 1,000 searches a month and you rank number one, you’ll probably get 400 visitors a month.
Now, that might not seem like a lot in the beginning, but it very quickly adds up. If you write two articles a week and on average each article brings in 200 visitors a month, you’ll very quickly have a website bringing in thousands of visitors in just a few months of work.
If you’re doing more than two a week, you can only imagine the possibilities.
Just to reiterate – You should absolutely have a main keyword with a lot of volume and competition that you’re shooting for in the long run.
However in the short run, aim for keywords with few competitors and enough traffic to make it worth writing an article.
You don’t need heaps of traffic for each keyword you target; instead the volume will come from the high number of articles you’re putting out every month.
If you follow these two guidelines, you’ll have a virtually guaranteed source of traffic. As your site gains more relevance and authority in Google’s eyes, move these numbers up and go for more ambitious terms.
How to Make the Most of Article Directories
Article directories are the easiest source of backlinks and traffic possible through article marketing. All you need to do is sign up for an account and submit your article.
Assuming your article meets their guidelines, you’ll be up and running within a day to a week.
Here are a few tips:
1.Find and Use Do-Follow Directories
Many directories put a No-Follow tag on their outbound links.
What does that mean?
It means that although Google will see those links coming into your site, they won’t give you “credit” for having a backlink.
The link will have no positive SEO properties.
Naturally, you’re much better off with Do-Follow directories than No-Follow. Look for Do-Follows and focus your energy on those directories.
2. Use a Range of Different Directories
When Google is counting links, your site will get a lot more credit if you had 100 links from 100 different websites than if you had 100 links from one website.
Of course, it’s not quite feasible to submit a different article to a different directory every time. But it does pay to vary it up.
Perhaps every ten articles, switch to a different directory. This will give you a wide base of backlinks, which will increase your rankings.
3. Use the large directories for more Traffic
Use well-known, high PR article directories like
These directories will help provide unique traffic to your website.
Because these sites have such a high PR and so much relevance in Google’s eyes, your articles are more likely to rank than if you put them on any other website.
Again, get a mix. Don’t put all your articles on just one big directory, as the backlinks won’t get as much credit.
Try to submit your articles on the bigger websites, as you’ll get more traffic that way.
4. Try Auto-Submission
There are a lot of article marketing programs out there that can make the submission process much simpler for you. All you need to do is plug-in your login information and hit a button and the software will do the rest.
If you’re just doing an article here and there, you probably don’t need to use software. Although if you’re submitting dozens of articles every month, then the three minutes you save from having to submit an article can really add up.
These are a few ways to really get the most out of article directories. Make sure you use Do-Follow directories. Mix things up and get a range of different backlinks. Use well-known directories for raw traffic.
Also, learn to use auto-submission programs if you’re submitting articles on a regular basis.
5. Write a Compelling Bio Box
Your bio box is the bridge between turning someone from a reader to a visitor. A great bio box can take a large percentage of a website’s readers and bring them to your website.
A poorly or carelessly written bio box can result in low click-through, even if your article was very good.
So how do you write a great bio box?
State the Main Benefit Upfront
To get someone’s interest in reading the bio box the whole way through, have the benefit clearly stated right from the beginning.
Don’t wait till the middle or the end.
A lot of people stop reading when they get to the point where they’re expecting to be “sold.” You have just a split second to convince them to keep reading at that point. Use that split second (or first sentence) well by presenting a powerful benefit.
Include a Proof Element
If you make a strong promise or benefit statement without backing it up with proof, readers may or may not actually believe you. However, even just one strong proof element like a testimonial, study or endorsement from a well-known industry celebrity can give you a lot of credibility.
Obviously the bio box isn’t the right place to walk through all the merits of your product. That said, having just one or two proof elements can make a big difference.
Keep It Short
Before someone reads a paragraph, they subconsciously size it up. If the paragraph is more than four lines long on the screen, chances are they won’t even read it.
Try to keep your bio box to just three or four powerful and carefully written sentences.
Strong Call to Action
What do you want someone to do?
One common mistake marketers make is using the bio box as an “About Me” page. Instead, be clear in asking people to do what you want.
If the goal is to get them to click a link, tell them to do that, along with a concise explanation of what they’ll get by doing so.
On many websites, your photo will be shown beside your bio box. While your bio box won’t always be read by visitors, almost everyone will look at your photo. It can make a big difference.
Have a professional-looking photo taken. If possible, use a portrait photograph that’s been Photo shopped for color balance and proper contrast.
If you follow these five tips, you’re bound to have a compelling bio box. Start by stating what benefit they’ll get right up front. Back it up with a small but impressive proof element.
End with a strong call to action, keeping the whole bio box three or four sentences long.
Finally, make sure you have a professional-looking photograph besides the bio box to lend you credibility.
6. How Many Articles Do You Need to Get Results
How many articles do you need to write per week or per month if you want to get traffic? How many articles do you need to write if you wanted to make $500 a month?
What if you wanted to make $3,000 a month?
Unfortunately, there isn’t one exact answer. It can depend on your niche, where your articles are published, on the search engines and on the quality of the article contents.
7. Where Are the Articles Published?
Where the articles are published has a huge impact on how much traffic you get from the article.
As mentioned earlier if you’re publishing in article directories, the traffic probably won’t be huge. It’s rare than an article in a directory makes it to the top of a competitive term.
Usually you’ll rank for low-volume terms and get a very modest stream of traffic from it.
That’s why using the larger article directories may provide you with a better opportunity for more traffic
The amount of traffic you get from guest blogging and writing for other people’s websites varies a lot also. It depends on how much traffic they get, the positioning of your articles and whether or not the article has a permanent position.
If you’re writing a blog post, what will likely happen is that you’ll get a surge of traffic when that blog post is on the front page, then the traffic will quickly die out.
On the other hand, if you get on a permanent page or have a link to the blog post posted on the home page, you’ll get a steady stream of traffic.
High traffic websites and blogs will, of course, bring in more traffic than smaller sites. That said, it’s still often much more effective to work with a bunch of smaller websites first before approaching larger and more established websites.
8. How Many Articles per Month / Week?
Some people who make their living primarily through internet marketing write as many as 40 articles per week. Even if most articles only generate a trickle of traffic, with 160 articles a month the site will soon be getting flooded with visitors.
On the other hand, prominent blogs can write just one single good article a week and still get thousands of visitors. Particularly controversial, funny or informational posts can even go “viral” and hit vast levels of traffic.
The short answer is:
The more articles the better. I would say no less than three a week for the first two months is recommended if you’re just starting a brand new site.
If you have an established site and an established reader base, you could tune it down to as little as two per month without losing reader interest.
9. Article Submission is a Powerful Way to Build Your Opt in List
Articles are a very good way to add subscribers to your opt in list. You get subscribers when they visit your website or sign up on your list after reading your article.
To make this happen you need a resource box at the bottom of the article stating your name and your sales pitch or recommendation. (I reveal how to structure resource box later.)
To get an article you can write it yourself or pay someone (article writing expert) to write the article for you. I prefer the 2nd method because I’m not very good at writing articles.
When you have the article ready you need to do is get your article in front of as many potential subscribers as possible. You can do this by submitting your article to article directories and directly to newsletter publishers. It’s rather hard work and I’ll explain how make it easy.
To get your article accepted by as much publishers as possible you need to follow one simple strategy. The strategy is to include a product link somewhere in the article. This way the person who publishes your article can earn income as an affiliate.
This method will increase the chance that your article gets published. The chance that your article will be accepted will be much higher when the publisher can earn money from it by replacing the product URL with an affiliate link.
To increase the chance that your article will be accepted, write it in a way that either:
- Gives a solution to a common problem.
- Informs the reader about some news or something that is worth to know.
If your article is written that way, it gives the reader a reason to read it and act upon what he reads.
When you have an article you need to submit is to article directories and publishers who will publish it. You can do it either manually or automate the process.
A very important part of the strategy is your article resource box. You need to elaborate it so that gets as many clicks as possible.
Resource box should be up to 6 lines long and no more than 65 characters in each line.
If your resource box will be longer, you risk losing a chance that your article will be published.
Here’s the way how article resource box should be structured:
It must get the reader’s attention.
It must state a benefit or solution to a problem.
It must call to action.
Be sure that your content is informative and useful – not an advertisement for your services
Format your article in a text file with carriage returns inserted at 65 characters or less and create a version in Word or Word Perfect.
Don’t overlook carefully proofreading your work. If possible, wait at least one day after writing the piece to proofread it and ask a friend, family member, colleague to review it as well.
10. It’s now time to identify appropriate locations for your article submission.
Firstly identify the professional and non-profit associations whose members may benefit from your content. If there is a benefit, there may be opportunities to publish your work in related journals or newsletters.
Next, compile a list of article sites that accept your contributions.
Explore on-line ezines. There are several directories to help you target those to which your article is relevant.
And lastly, consider performing another web search, this time for your specific topic taking it a step further by utilizing the search phrase to generate a list of web pages that are compilations of links to articles similar to your own.
This is a tremendous way to be “found” by individuals actively researching your topic.
It is imperative that you review the editorial and formatting guidelines for each site and customize your article accordingly.
Most websites that accept contributions include a page with submission information and requirements, or provide the editor’s email address so that he or she may be contacted directly with questions.
If your article is accepted, it may take up to three months for it to “go live.” Some web sites do not acknowledge receipt of your article submission and may even publish it without notifying you.
It is important, therefore, that you create a log to record, follow-up, and track your submissions.
Consider adding a page to your website that lists where your work has been “featured,” and update it each time an article is published.
Article promotion is a continuous process. To keep the momentum going, it is recommended that you develop new articles often and repeat the submission process regularly.
Be sure to create a Bookmark file for the web sites you identify, giving yourself a “head start” when writing on similar topics in the future.
Submitting articles can provide your website with amazing publicity and lead generation that make the effort so worthwhile. And if publishers value you as a consistent source of high-quality content, you may even be invited to serve as a guest blogger or regular contributor.
Doing so will keep you in regular contact with the people with whom you wish to do business.
This enables you to position yourself as a problem solver, a strategic partner and, most importantly, permit you to remain at the forefront in the minds of your potential and existing clients.”