How Does Article Marketing Work?


article marketing

It is one of the easiest and fastest ways to get traffic to a brand new website. This important form of marketing is used both by beginning marketers and by multi-million dollar companies.


What is it?

How does it work?

Here is an overview of the basics.


How It Works


The term article marketing actually encompasses a pretty wide range of different techniques. In the broadest sense, any time you’re distributing articles with a link back to your website for the purposes of SEO, branding or traffic, you’re using a proven method of marketing.

This type of marketing, when done well, can consistently drive hundreds if not thousands of visitors to your site. Because you’re getting more backlinks, you’ll also rank better in the search engines. Finally, because people keep seeing your name on different sites all over the net, you’ll build your brand.


Why Put Articles on Other People’s Sites?

Why put articles on other people’s websites, instead of on your own?

There are a few reasons.

First of all, if your site is relatively new, it doesn’t yet have the weight and reputation that some of these other sites have. Other sites already have backlinks, longevity and reputation.

In other words, the same article that might rank in the top five on someone else’s site may not rank at all when it’s placed on your site, simply because your site doesn’t pull the same weight (yet).

Also, if you get your article on someone else’s website in your industry, you get to tap into their existing reader base and existing base of traffic.

Finally, the one-way backlinks you get by writing articles for others can make a big different in your rankings.


The Article Marketing Process from A to Z

The process usually looks something like this:

First, you start with a title or keyword that you want to target. The title is attention catching, designed to get people from search engines or other people’s sites to click on the article. The keyword should also be carefully chosen to maximize search engine traffic.

You write the article, doing whatever research you need throughout the process.

The article is then submitted to other site(s). These can be sites of other bloggers, other industry websites or just article directories.

Once your article gets ranked, you’ll start to see a consistent flow of traffic coming in from the articles and from search engines.

That’s an overview of the overall process. Of course, each segment has its own quirks and challenges. For example, how do you choose a good keyword? How do you get someone to click on the link to your website? How do you get other bloggers to let you write on their blogs?


Writing Titles that Pull In Clicks

Your title is the single most important sentence of your entire article. Its job is to get people to open the article and read the rest. How can you write titles that other people want to open?

Here are a few important things to think about.


Start with a Great Topic

The first step to a great title is a great topic. The title’s job is simply to convey the topic as interestingly as possible. In order for the title to be effective, the topic itself still has to be interesting to the reader.

Know what your reader wants.

Know what they want to hear and what they want to read about. Choose your topics accordingly.

Having a great topic and a great article makes writing a great title much easier.


Use Power Words

Use words that arouse the senses, that create emotions and that bring visualizations to mind. In other words, use powerful words rather than descriptive words.

One carefully chosen, well-placed power word can change the vibe of the whole title.

For example, instead of: Tips for Making a Speech

Try: High Impact Tips for Making a Dynamic Speech

These two power words – “High Impact” and “Dynamic” – completely change how the whole title is perceived.


Use Numbers & Specifics

Specifics and numbers tend to do very well. Use specific locations, number of tips, names of people, etc.


Again, taking our previous example:

Instead of: High Impact Tips for Making a Dynamic Speech

Or: Tips for Making a Dynamic Speech by a Former Champion Speaker

The difference between the first sentence and the latter two sentences are specifics. Specifics give titles more weight and makes them seem more real and powerful.


Get Inspiration from Other Writers

If you ever find yourself having trouble writing a title, just Google your main keyword.

How are other writers writing their titles?

What kind of topics are they targeting?


What techniques are they using to write their titles? Are they using specifics? News? Names? Power words?

Don’t copy a title. It’ll hurt your search engine rankings and can be taken as plagiarism. That said, there’s absolutely nothing wrong with using other people’s titles as inspiration.



Use Contrast to Make Things Different

Finally, change your tactics around. Don’t use a power word in every title. Don’t use specific numbers in every title.

You’ll want your article titles to be different from one another to avoid them sounding too similar and turning readers off.

These are a few proven ways to increase your click-through rates and open rates. Start with a great topic. Sprinkle in a power word or two to make your title come alive. Use a specific or two, if applicable.

Get inspiration if you get stuck. And finally, remember to always change things up.


How Many Articles Do You Need to Get Results

How many articles do you need to write per week or per month if you want to get traffic? How many articles do you need to write if you wanted to make $500 a month? What if you wanted to make $3,000 a month?

Unfortunately, there isn’t one cookie cutter answer. It depends on your industry, it depends where your articles are published, it depends on the search engines and it also depends on the quality of the article contents.

That said, this article will seek to give a rough guideline of how much you need to write to hit your income goals.


Where Are the Articles Published?

Where the articles are published has a huge impact on how much traffic you get from the article.

If you’re publishing on article directories, the traffic probably won’t be huge. It’s rare than an article on a directory makes it to the top of a competitive term. Usually you’ll rank for low-volume terms and get a very modest stream of traffic from it.

The amount of traffic you get from guest blogging and writing for other people’s websites varies a lot. It depends on how much traffic they get, the positioning of your articles and whether or not the article has a permanent placement.

For example, if you’re writing a blog post, what will likely happen is that you’ll get a surge of traffic when that blog post is on the front page, then the traffic will quickly peter out.

On the other hand, if you get on a permanent page or have a link to the blog post posted on the home page, you’ll get a steady stream of traffic.

High traffic websites and blogs will, of course, bring in more traffic than smaller sites. That said, it’s still often much more effective to work with a bunch of smaller sites first before approaching larger and more established websites.


How Many Articles per Month / Week?

Some people who make their living primarily through internet marketing write as many as 40 articles per week. Even if most articles only generate a trickle of traffic, with 160 articles a month the site will soon be getting flooded with visitors.

On the other hand, prominent blogs can write just one single good article a week and still get thousands of visitors. Particularly controversial, funny or informational posts can even go “viral” and hit astronomical levels of traffic.

The short answer is: the more the better.

The established ideas of article marketing is no less than three a week for the first two months is recommended if you’re just starting a brand new site. If you have an established site and an established reader base, you could tune it down to as little as two per month without losing reader interest.

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