9 Factors to Consider with Ezine Advertising
Ezine advertising has become a common word among the business community today. With the proliferation of the internet and the improvement of the technology, people have become more comfortable with online marketing.
Nowadays, people take great pains to submit reviews online. The reviews have a very important factor in the online sales of any product. This is because any buyer would always go through the reviews, especially the negative ones before deciding on the purchase of the product. The business enterprises can take advantage of this factor and improvise their product as soon as possible.
Coming back to the matter of Ezine advertising strategies, every business enterprise should follow the following important points while promoting their products online.
The content matter of the advertisement is very important. The customer does not have a long attention span. He would just glance through the advertisements. Your advertisement should be able to catch his eye and force him to read it. Hence, you should always focus on the benefits of the product and not on the features. The customer can always visit the website to know about the features.
There are many Ezines boasting of a huge number of subscribers. You never know how they acquired this huge number. It could be that they might have bought the list. Many of the customers on the list would be non-existent as well today. It is always better to be safe rather than be sorry. Hence, you should entrust your Ezine ads to an Ezine with moderate subscribers. The chances of them being genuine are more.
Many Ezines put their subscribers through a double opt-in process instead of a single one. You should avail the services of such an Ezine publisher. Under these circumstances, there would not be any spam emails as such. Hence, the value of your product becomes higher.
You might have also observed that the Ezine ads might not have generated any income the first time around. There is no harm in running the ads a second or third time with some improvements.
You should pay great attention to the headlines of the advertisement. A poor headline can assure you one thing. The customer would dump the advertisement into the recycle bin without opening the mail. However, a catchy headline would make him go through the message.
This could translate into good business.
Including a CTA in your advertisement is of utmost importance. This would enable the customer to correspond with you directly. He may have his own doubts. You can clear the same and finalize the deal. The CTA is also a good option for receiving the feedback from the customers. This can enable you to make improvements and revitalize your advertisement campaigns.
Tracking your advertisements is very important as well. You should know as to which advertisement generated the profit for you. You would also have access to the number of clicks your advertisement generated for you. These are valuable information in the context of Ezine advertising.
Marketing is the cornerstone of any business. An effective marketing campaign can boost the sales of any product. In this age of competition, you need such a campaign to survive in the industry. The preferences of the people change every second day. You have to be ready for the same. An effective marketing campaign can help you under such circumstances as well.
It would gauge the preferences and you could make the necessary improvements if required. It was difficult to do so in the earlier times. However, with most of the businesses opting for online marketing, they get their feedback almost immediately allowing them to make the improvements as suggested. Under such circumstances, Ezine’s are a very important tool in the hands of the business enterprises.
To put it in simple words, Ezine advertising is nothing but an improved form of email marketing techniques. In the traditional email marketing, you send the emails to the persons in the mailing list irrespective of the fact whether the customer likes to receive such emails or not.
The result is that the customer usually sets up spam filters on his computer. This filters out the contents and thus the very purpose of sending the email becomes a waste of time and effort.
There was a need for an improvement in this method. Hence, this gave rise to the Ezine method of advertising. The Ezine is an electronic magazine or a newsletter catering to specific niches. The customers can opt to receive the same in their mail in the form of newsletters, blogs, graphic content, etc.
The Ezine publisher can insert the advertisement of your product in case it conforms to the specific niches. The customer would naturally browse the same, as the matter would be of interest to him. This would ensure that your advertisement reaches the customer and does not land up in the recycle bin of his computer email box.
The advantages of this Ezine advertise strategy is that it guarantees a lead. It is up to the business enterprise to convert the lead into business. The customer has opted to receive the mail invite. Therefore, there are chances of the customer making further inquiries by using the CTA option or by browsing the official website based on the links provided by the business enterprise.
Either way, he assures business.
The cost factor is an important one especially in the case of the new business entrepreneur. The cost of inserting an Ezine advertisement would not be much. The print and the display ads cost much more. The cost of the Ezine advertisement depends on the location of the advertisement on the page. In case the location is nearer to the main content, the costs would be higher.
The business entrepreneur has the option of inserting solo ads as well. These ads can garner the entire attention of the customer without any distraction. This could have a better impact on the conversion.
Anyway, the Ezines have come to stay in the marketing world today.